A guide to media buying in Japan
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day.…
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day.…
Historically, the term “Otaku” (nerd) has been associated with a negative image, often seen as anti-social and unfashionable. Otaku are…
YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and…
During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more…
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that…
Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas…
Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to…
Instagram is extremely popular in Japan and has many influencers on the platform. In this article we highlight 10 of…
The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in…
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially…
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever…
With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series…
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in…
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty…
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability…
Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15…