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Japan’s biggest ham company’s Social Media strategy

Japan has always been known as a nation with big passion for characters/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this. Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice […]