Nissan 2.3

MarketingBy The JapanBuzz team17th July 2012Leave a comment

You’ve heard of 2.0, but get ready for… 2.3! Nissan has started the first project for it’s Social Media experiment project “Nicchan”. Broadcaster writer, Osamu Suzuki, was selected as the project editor. The theme for this project is “the Waku Waku (heart beating) project, you can love Nissan even more, I would buy a Nissan…

NIKE RUN LIKE ME.

MarketingBy The JapanBuzz team3rd July 2012Leave a comment

NIKE RUNNING has launched a unique, you could say ‘very Japanese’, campaign, ‘RUN LIKE ME’ in Japan. 1 Like will be counted as 100 metres. As the page collects Likes from users, a guy called Joseph dressed in sport gear with rather silly ‘bits and bobs’ including an iPad and camera will run the distance…