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Social Emergency Drill

Yahoo!JAPAN, Twitter Japan, J-WAVE (the radio company) and Mori Building are holding the very first ‘Social Emergency Drill’ event  on the 19th of September. The aim of event is to teach people how to effectively use Social Media in case of emergency. Social Media took a huge part in the Tohoku Earthquake (East Japan Earthquake […]

MUJI Community Manager’s Secret

japanese social media marketing, muji, mujirushi

Mr Kazama is the only community manager behind the massive corporate social channels for MUJI, where 818,000 Facebook fans, 186,000 Twitter fans and 40,000 Mixi fans gather. As the person in charge of the community, he manages all of MUJI’s social channels and activities. Normally he has other work to do such as campaign planning […]

Pinterest vs Instagram


Google+ vs Facebook? Mixi vs Facebook? No, no, no. It’s all about Pinterest vs Instagram now! Is Pinterest the shiniest Social Media star these days? Everyone’s heard agencies talking about Pinterest — but is it really the best better than Instagram? Or shall I even go back to the starting point and ask the question, are […]