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What’s the problem? Japanese Social Media Marketing for businesses.

japanese social media problems

I’ve found some interesting statistics published by NTT Data Lab on 15th of November. It shows why more than 60% of the businesses in Japan failed to see the result they expected from running Social Media Marketing. This study targeted businesses in Japan with more than 300 employees and also ones that operate smaller offices. […]

United Arrows Instagram Campaign

Japanese fashion retail giant, United Arrows (, started a campaign “US TRANSFORM SHOW” in November. At every United Arrows branch, the staff wearing a special “stylist badge” help customers transform completely in 10 mins. If you want their makeover, just pop by one of the branches and find staff with a special badge. You tell […]

Japanese Smartphone usage in stores.

japan, social media, konbini, lawson, yodobashi, bic camera

When out for a shop, do you use your smartphone to search for products and services whilst in store? According to a study carried out by Hakuhodo DY Holdings, 67.1% of Smartphone users in Japan utilise their Smartphone to enhance their shopping experiences. 15.4% said that they use it often and 51.7% answered that they […]