UNIQLO has launched “Uniqlo Check-In Chance” campaign for their Ginza store opening. http://www.uniqlo.com/check-in-ginza/ How it works:By checking into any of it’s 62 stores in Tokyo, everyone can get a 100 yen coupon.From there 20 people will win either 2,000 yen or 1,000 yen coupons. Late last year, Uniqlo did another check-in campaign celebrating the establishment…
Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively. 1. Freshness Is it a live or archived information? 2. Openness Is the information open to the public or closed?…
With the new Facebook timeline, the cover image is a perfect place to tell a story about your brand. And this is no exception when it comes to Japanese Social Media practice. Tell a good story about what you’re doing and who you are. Here are my favourite Facebook cover images and why. Roppongi Nouen…
The collaboration combines the Ameba advertising product, which is run by CyberAgent, ‘Ameba for Smartphone Touch Campus’, and ‘Yahoo! JAPAN Smart Panel Expand’ provided by Yahoo Japan. The advertisement owner is able to publish an Ad to the Smartphone pages of Ameba and Yahoo with one purchase. According to CyberAgent, this is going to be…
We are thrilled to share the news that our company was recently been featured in Campaign Asia, one of the leading industry publications with a strong online and offline presence. The article provides an overview of our latest service, JAPAN BUZZ, and highlights its unique features and benefits. https://www.campaignasia.com/Article/290605,uk-japan-digital-agency-launches-social-media-service.aspx As a digital agency focused on…
GSL (Green Site License) Facebook page run by RAUL K.K. has started an eco campaign, Doctor Ecomo’s Eco Life Navi. GSL is a service provided to reduce the amount of CO2 and help companies participate in green projects. By collecting 10 likes, RAUL K.K. plants a tree in a Mongolian desert, also users who clicked ‘Like’…
We have been lucky enough to be able to guest post an article on one of the UK’s leading digital marketing blogs, The Wall (a BrandRepublic Group website). We’ve written a overview summary on why Japanese Social Media is hot for brands. You can read the post from here — https://www.wallblog.co.uk/2012/02/07/5-reasons-why-japanese-social-media-is-now-hot-for-brands/ Thanks Kana & The JAPAN…
More than half of the corporations in Japan have revealed that they will be increasing their budget for Social Media Marketing in 2012 — based on the study carried out by the SendenKaigi team. 100 corporations including manufactures, brands and service providers with Web promotions, Facebook pages, Websites and Ecommerce sites joined this study. 49%…
Activity around new graduate recruitment is very popular in Japan. It takes up most of the last year of University life — getting fresh eyed students ready for a bright future. CV touch-ups, manner reviews, attending seminars, job fairs, buying a low key suit, bag and shoes. For years many things remained the same. But…
At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or…