LINE Ads Platform

URL: http://linecorp.com/en/company/mission   LINE, a communication app for electronic devices, launched its advertising service called LINE Ads Platform in June, 2016. It combines a bidding and customised targeting system. There are now 68 million LINE users in Japan, so it’s a date companies who are looking to create targeted ads on LINE are looking forward to.…

Sports Marketing in Japan

 URL: https://tokyo2020.jp/en/games/emblem/   Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near future. This time on JapanBuzz, we’re looking at the digital marketing strategy of sports events campaigns in Japan compared to some sports events in countries outside of Japan. This article will be included following…

Luxury Brand Campaigns in Japan

Since the 1980’s people have welcomed luxury brands in Japan.  Many Japanese people are fond of history & tradition, so the stories of luxury brands resonate well.  Customers buy luxury brand products to express their identity or wealth, however recently due to the recession, many people can’t afford them.  In addition, national and international mega fast fashion retail shops play…