Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman. However despite the Kawaii (cute) culture, some women are breaking new ground and redefining what it means to be a Japanese woman in…
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by Euromonitor International, the Japanese beauty and personal care market is valued…
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and promote experiences. Outbound travel in Japan is steadily increasing. By…
Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15 million daily viewers. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older, more traditional platforms such as YouTube Live or NicoNico. Its strength lies in its…
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top 10 Hottest Guy Ranking in Japan’. It’s the easiest way to see what kind of looks younger Japanese girls are attracted too. We’ve picked those that have popular instagram accounts and are influencers in Japan,…
How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing? Love stories have always been a popular topic in literature, films, and various forms of media, including marketing. In Japan, love stories have played a role in shaping the country’s cultural landscape and have become…
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…
Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re likely to get likes from Japanese users. 1.写真好きな人と繋がりたい(connecting with people who like photos) 28.7 Million At number 1 is the hashtag “connecting with people who like photos”. Although it’s actually a long sentence, people who…
As with all businesses, no matter how big or how small, social media is one of the strongest tools you can use for growing your business’s reach and driving sales in Japan. From self promoting to working with Japanese influencers it’s crucial that business owners make the most out of their social media presence to…
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of modern Japanese influencer beauty trends in…