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Daily Archives: 24th June 2019

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Using storytelling to boost your influencer marketing strategy in Japan

Japanese Influencers, Marketing, Social MediaBy The JapanBuzz team24th June 2019Leave a comment

Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…

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