If you’re looking to discover the secrets of marketing and advertising your products or services in Japan, you’ve found the perfect resource. Marketing and advertising in Japan is a unique blend of traditional practices with modern digital strategies, cultural uniqueness and advanced technology. Success requires understanding local consumer behaviours and preferences, which often needs a…
If you’re considering running an influencer Marketing Campaign in Japan, you should know that many brands are already carrying out this form of advertising to boost their sales. Brands are collaborating with Social Media Influencers, adding their own unique creative touch to their influencer advertising campaigns. To give you an idea of what’s possible, we’ll…
With the recent relaxation of mask rules, Japanese people are starting to feel more confident to travel again, with YouTube, Instagram and TikTok tourism influencers fueling their desires. Social Media plays an important part in the growth of outbound and local tourism in Japan. Japanese people are using YouTube, Instagram and TikTok to find information…
Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan. These Japanese digital avatars are redefining the way we view human content such as music, videos, modelling, fashion, and lifestyle. They capture the attention and engagement of not just Japanese…
Live streaming platforms are very popular for both influencers and businesses in Japan. With Japan’s fast internet speeds, these platforms allow streamers to connect with their audiences in real-time. In Japan, livestreaming is popular and the YouTube Super Chat gifting system, also known as Supacha (スパチャ) is commonly used. The Japanese word for this type…
By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular Japanese Influencer platforms These are the most popular social media platforms…
Updated 2023 Japanese Social Media marketing is a significant opportunity for businesses to reach Japanese customers in a cost-effective and targeted manner. By leveraging the power of social media, or SNS as it’s known in Japan, businesses can effectively tap into the immense potential of the Japanese market and grow their customer base. Understanding Japan’s…
Japan is an attractive, yet challenging market for many international companies to enter, due to various factors such as the language barrier and cultural differences. However, by collaborating with Japanese influencers brands they can quickly reach a large and often hard-to-reach audience. Influencer marketing in Japan has become more important than ever, helping connect brands…