Many people in Japan feel like their fitness levels have gone down and they’ve gained weight due spending more time at home. Even if you exercise by yourself, you may not be motivated, or you may not be sure what to do. In this article, we’ll introduce 5 popular fitness influencers in Japan showcasing exercise videos on their instagram, and we’ll also look at Japanese influencers brand campaigns they’ve run.
After completing a sports science degree at university, she’s become a fitness trainer, ambassador for Reebok and sometimes model. She’s now one of the most famous fitness trainers in Japan and many Japanese celebrities have trained under her wing. Her training video series on Instagram, “Workout at home” has been running since 22nd March 2020. Here training itinery is different everyday, and over 20,000 people watch and exercise with her videos.
Suntory, a Japanese brewing and distilling company, did a tie-up campaign with her called “Toku-chat with AYA”. The campaign featured ‘Tokucha’ a green tea and she introduced a training menu every day through an AI chat on the Tokucha LINE account.
Justine is an American-Japanese lifestyle model. She won second place at the ‘Best Body Japan 2015’ award, which showcases healthy lifestyle and beautiful bodies. She’s a model for the American sports apparel brand Under Armor and is also a founder and designer of her own fashion brand Schellin. She’s expecting her first child with her husband, an American football player. She’s recently been involved in a project that advocates a lifestyle where women do not give up sports, even during pregnancy.
She recently promoted global skincare brand Bioil, by commenting that she has been using it since she was in her teens.
Emi is a mix of Brazilian and Japanese and started modeling in Japan at the age of 16. She’s active in Japan and internationally, including work for fashion magazines and shows. She started training 10 years ago and is active as a resistance band fitness instructor. She’s posts simple workout and stretch videos for her fans during this stay home time.
She recently promoted pajamas for Intimissimi, an Italian clothing brand which specialises in bras, lingerie, and pyjamas for men and women. It got many comments such as “that looks comfortable and you look elegant”.
Chinami is a beauty advisor and diet coach specialising in stretching and self-massage. She supports strong willpower and a healthy mindset, which leads to dieting success. Her lessons are fully booked for next 6 months, and every time a book is published, it becomes a hot topic. These days she’s been frequently posting stretch videos that people can easily try at home.
She used to be an aesthetician so she has been doing many tie-ups with beauty brands. Recently she promoted Japanese beauty brand ‘mysé by YAMAN’. She explains in detail how to use this home beauty salon product in a video.
Risako is a parkour athlete and fitness trainer who became famous because of the Japanese reality TV show Terrace House. She is 4’9’’ tall and despite being small, she is super energetic and jumps between buildings with acrobatic movements like a Ninja. Not just a cute face, her well-trained and healthy body is a dream for female fans.
She recently promoted GLIDiC wireless earbuds, a Japanese electronic brand backed by Softbank.
Let’s all remember to stay healthy and exercise during this stay home period. If your brand is considering influencer marketing for the Japanese market, please feel free to contact us for more information!