YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle influencers.
iDeal of Sweden wireless charger & Smartphone case
xoxo._yolo_.xoxo is an influencer who focuses on beauty, fashion, organic products and food. She promoted a wireless charger and smartphone case for the Swedish fashion & lifestyle brand, iDeal of Sweden. The concept of the brand is that you can customise it any way you like, so she matched the pattern of the smartphone case with the pattern of the charger. It’s a refined design that Japanese people like. The brand is quite new and still not well known in Japan, so she also goes into detail about the brand’s commitment and sustainability in the caption. From June 1st to June 30th, fans can use a coupon code ‘xoxo._yolo_.xoxo15’ to get 15% off.
Sudio Wireless Earphones
The Instagram account of Yuku, a 3-year-old Shiba Inu, has over 40,000 followers. The Swedish audio equipment brand Sudio collaborated with Yuku to promote their wireless earphones. Its soft pink colour is cute and perfect for spring and summer. Fans can get 15% off with coupon code ’15yukuku’.
XP-PEN LCD writing/drawing tablet
Chon is a freelance illustrator who draws boys and girls in a pop illustration way. She frequently posts her own illustrations on Pixiv, a platform for people with similar interests, and is quite famous among the manga illustration community. The Japanese brand XP-PEN which supplies digital graphic products ran a collaboration with her to promote a drawing tablet, on her instagram.
About two weeks later, she posted a picture she drew using the tablet and wrote a review of its usability in the caption.
PHILIPS Mobile battery
Airi is a model and official certified influencer of ViVi girl, a fashion magazine. She posts a lot about her daily life, she’s popular among young Japanese female fans because of her cuteness. She promoted a hybrid adapter with an integrated charger and mobile battery from the brand PHILIPS. She commented that “I always need a mobile battery when I go out because it’s always out of power, but this has a big capacity and I’m really glad! It can also be used as a charging adapter at home. It’s also recommended for trips where you don’t want to increase your luggage, because you don’t need a dedicated cable”.
Logicool Mouse and keyboard
Naomi is an influencer who has 3 children. She often posts about fashion and beauty related goods, she’s popular among women in their thirties and forties. Logicool, a Swiss brand offering computer peripherals and digital devices collaborated with her to promote its wireless mouse and keyboard. Logicool has a campaign and account on social media called “Watashi Method” which supports and shares the work life of women. The rounded design and soft pink style is are much loved by many Japanese women.
When promoting your brand in Japan if the images and captions are well thought out, Instagram can be a great platform for showcasing tech items. If you fancy getting your brand more exposure in Japanese market from influencers on instagram, please contact us!