I’ve found some interesting statistics published by NTT Data Lab on 15th of November. It shows why more than 60% of the businesses in Japan failed to see the result they expected from running Social Media Marketing. This study targeted businesses in Japan with more than 300 employees and also ones that operate smaller offices.…
Japanese fashion retail giant, United Arrows (http://www.united-arrows.co.jp/index.html), started a campaign “US TRANSFORM SHOW” in November. At every United Arrows branch, the staff wearing a special “stylist badge” help customers transform completely in 10 mins. If you want their makeover, just pop by one of the branches and find staff with a special badge. You tell…
When out for a shop, do you use your smartphone to search for products and services whilst in store? According to a study carried out by Hakuhodo DY Holdings, 67.1% of Smartphone users in Japan utilise their Smartphone to enhance their shopping experiences. 15.4% said that they use it often and 51.7% answered that they…
Twitter has been tightening it’s rules around use of the Twitter API recently — and everyone has been wanting to know how this will effect third party businesses. NTT Data has now announced that they’ve signed a contract with US Twitter in regards to the re-selling of Tweet information. This contract was made to allow…
GREE has announced that they will start a collaboration with VOYAGE GROUP who specialise widely in new media, advertising technology, research and venture capital. This is to further reinforce the company’s services in the Social Media field. GREE TV (Working title) As part of the collaboration, they will be developing something called “GREE TV (working…
Yahoo!JAPAN, Twitter Japan, J-WAVE (the radio company) and Mori Building are holding the very first ‘Social Emergency Drill’ event on the 19th of September. The aim of event is to teach people how to effectively use Social Media in case of emergency. Social Media took a huge part in the Tohoku Earthquake (East Japan Earthquake…
Mr Kazama is the only community manager behind the massive corporate social channels for MUJI, where 818,000 Facebook fans, 186,000 Twitter fans and 40,000 Mixi fans gather. As the person in charge of the community, he manages all of MUJI’s social channels and activities. Normally he has other work to do such as campaign planning…
Google+ vs Facebook? Mixi vs Facebook? No, no, no. It’s all about Pinterest vs Instagram now! Is Pinterest the shiniest Social Media star these days? Everyone’s heard agencies talking about Pinterest — but is it really the best better than Instagram? Or shall I even go back to the starting point and ask the question, are…
You’ve heard of 2.0, but get ready for… 2.3! Nissan has started the first project for it’s Social Media experiment project “Nicchan”. Broadcaster writer, Osamu Suzuki, was selected as the project editor. The theme for this project is “the Waku Waku (heart beating) project, you can love Nissan even more, I would buy a Nissan…
NIKE RUNNING has launched a unique, you could say ‘very Japanese’, campaign, ‘RUN LIKE ME’ in Japan. 1 Like will be counted as 100 metres. As the page collects Likes from users, a guy called Joseph dressed in sport gear with rather silly ‘bits and bobs’ including an iPad and camera will run the distance…