Live streaming platforms are very popular for both influencers and businesses in Japan. With Japan’s fast internet speeds, these platforms allow streamers to connect with their audiences in real-time. In Japan, livestreaming is popular and the YouTube Super Chat gifting system, also known as Supacha (スパチャ) is commonly used. The Japanese word for this type…
By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular Japanese Influencer platforms These are the most popular social media platforms…
Updated 2023 Japanese Social Media marketing is a significant opportunity for businesses to reach Japanese customers in a cost-effective and targeted manner. By leveraging the power of social media, or SNS as it’s known in Japan, businesses can effectively tap into the immense potential of the Japanese market and grow their customer base. Understanding Japan’s…
Japan is an attractive, yet challenging market for many international companies to enter, due to various factors such as the language barrier and cultural differences. However, by collaborating with Japanese influencers brands they can quickly reach a large and often hard-to-reach audience. Influencer marketing in Japan has become more important than ever, helping connect brands…
2022 has been a very busy year for influencer marketing in Japan. In this article, we introduce the top 10 most viewed paid content in Japan for 2022. Here, you can understand how Japanese companies promote their services and what kind of influencers they collaborate with on YouTube. You can also get a sense of…
The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…
This year has been a very busy year for influencer marketing in Japan. There have been many successful campaigns driving sales across multiple verticals. Here we look at the most played influencer collab videos in Japan for 2022 (Based on data by BitStar Co. Japan). Understanding how local companies are engaging their audience is important…
Abema blog, a traditional Japanese blogging platform has been running for many years. It was originally used by many popular celebrities but is popular among mothers and you can see a lot of family content. Female users account for 75% of the visitors, and the majority of them are in their 30s to 50s. Also,…
NOTE is a modern Japanese blogging platform, that has been gaining popularity. The active monthly users recently reached 7 million and it’s still growing. The main users are business people aged 20 to 40 and half of the users are working people. In this article, we will introduce the top 10 influencers on Note in…
Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques such as social media and influencer marketing to enable success. Japan is a very unique market and some techniques are particular to this…