Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15 million daily viewers. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older, more traditional platforms such as YouTube Live or NicoNico. Its strength lies in its…
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top 10 Hottest Guy Ranking in Japan’. It’s the easiest way to see what kind of looks younger Japanese girls are attracted too. We’ve picked those that have popular instagram accounts and are influencers in Japan,…
How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing? Love stories have always been a popular topic in literature, films, and various forms of media, including marketing. In Japan, love stories have played a role in shaping the country’s cultural landscape and have become…
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…
Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re likely to get likes from Japanese users. 1.写真好きな人と繋がりたい(connecting with people who like photos) 28.7 Million At number 1 is the hashtag “connecting with people who like photos”. Although it’s actually a long sentence, people who…
As with all businesses, no matter how big or how small, social media is one of the strongest tools you can use for growing your business’s reach and driving sales in Japan. From self promoting to working with Japanese influencers it’s crucial that business owners make the most out of their social media presence to…
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of modern Japanese influencer beauty trends in…
Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to choose a path from college all the way to retirement? This popular board game has recently received an update from Takara Tony, a Japanese kids entertainment, announced for release in June of this year, the…
We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that could change the face of influencer marketing in Japan. Virtual YouTubers (VTubers) Virtual YouTubers, generated using voiceovers, motion capture and 3D, are now becoming popular in Japan. The reason for this growing demand in virtual…
Today, we’ll look at 5 Japanese automotive brands and how they ran some of their social media campaigns in Japan. We selected 2 non-Japanese brands and 3 Japanese brands in the automotive industry to take a closer look at how their social media campaigns were run to reach the Japanese audience. Let’s go over some…