The opinions of influencers are undoubtedly significant in boosting consumer’s buying behaviour in Japan. According to a report on consumer behaviour by Chocostory, 30 percent of people surveyed reported that they would purchase products based on influencer and celebrities posts. Virtual influencers are similar to human influencers, but are fully managed by their creators. From…
How big is influencer marketing in Japan? We all know that influencer marketing has rapidly grown globally, given that the market went from $1.7 billion in 2016 to $9.7 billion in 2020 and to $13.8 billion in 2021. Japan is no exception and reports have shown that the market grew from $163 million in 2018…
Japanese people are held in high regard for their fashion sense around the world and it’s always a hot topic. Instagram is similar to a fashion guide book for Japanese fashionistas, so here we explore the Japanese fashion influencers who give out their fashion tips. Here’s the list of Japanese fashion influencers for 2022. @mi0306chi [email protected]…
Who are the influencers to follow in Japan in 2022? In this post, we will introduce the top 10 Japanese influencers by the number of Instagram followers in Japan. Knowing about the Japanese mega influencers is important to first understand the trend and the reasons why they are popular among the Japanese audience. Here is…
As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we introduce from…
Many Japanese Instagram user search for information by using hashtags. Most of them though are in Japanese, making it difficult for foreign companies to connect with the Japanese audience. In this article, you can find information about the trending hashtags and how Japanese influencers engage with their audience in Japan. Here is the list of…