The rise of the Stay-Home economy, how Japanese influencers are using creativity to inspire and engage followers.

Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to coronavirus (COVID-19). We’re now living in a difficult situation in Japan and many parts of the world where people may feel that their life is cancelled. However businesses are finding ways to bring positivity to…

Social media marketing in Japan – tapping into the growing tourism market

Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and promote experiences.  Outbound travel in Japan is steadily increasing. By…