japanese-social-media-marketing, nike run like me

NIKE RUN LIKE ME.

NIKE RUNNING has launched a unique, you could say ‘very Japanese’, campaign, ‘RUN LIKE ME’ in Japan. 1 Like will be counted as 100 metres. As the page collects Likes from users, a guy called Joseph dressed in sport gear with rather silly ‘bits and bobs’ including an iPad and camera will run the distance…

adidas app

Real Likes & Check in App

Tokyo Marathon Foundation held a marathon event, ‘Smile Fun Run in Odaiba’ gathering appx 1,000 runners on 20th May 2012. Runners were asked to touch a special scanner with a wristband handed out by the hosts to automatically “Like” the event. Tokyo Marathon Foundation handed out wristbands to over 50 runners who were chosen from…