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Best 3 Father’s Day Japanese Social Media Campaigns in 2018

What did you give your father on Father’s Day this year? Seemingly, there are a lot more things out there involving Mother’s Day than there are for Father’s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father’s Day!

1. #父の日何贈ろうか問題 – Asahi Beer

As people wonder around for the best gifts to give their fathers, the hashtag, #父の日何贈ろうか問題 (problem of deciding Father’s Day gift) has been frequently used to discuss what kind of gift would be great for Father’s Day in Japan. The popular Japanese beer company, Asahi Beer, used this hashtag for their Father’s Day campaign on Twitter. To participate in this campaign, Twitter users were required to follow Asahi’s official twitter account and share the above post. Asahi selected 1,000 participants for a giveaway of beer as a gift on Father’s Day! The Asahi’s post was shared by over 36K times.

2. #ツム顔父の日キャンペーン – Disney TsumTsum

The makers of Disney TsumTsum, a mobile game app, ran a Father’s Day campaign where TsumTsum users were able to create TsumTsum characters by using the faces of their fathers! If they posted the images of their fathers’ Tsum face with the hashtag,  #ツム顔父の日キャンペーン (TsumTsum face on Father’s Day campaign), they were able to enter for a chance to win a cup with the father’s Tsum face and a gift card of 10,000 yen.

3. #EarlyMomentsMatter – Unicef Japan

Unicef ran a global social media campaign on Father’s Day this year to raise awareness of the importance of fatherhood. The campaign was active in Japan as well. Makoto Hasebe, a famous Japanese football player and an ambassador of Unicef Japan, participated in this campaign.


Let’s prepare for next year’s Father’s Day with these examples above to run influencer campaigns. Get in touch with us if you would like to work with the appropriate digital influencers for your Japanese influencer campaigns!

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