It’s often said that Japan has a unique “kawaii” culture and the way makeup is applied is often different to western countries. You might be surprised to see these types of videos because Japanese makeup is quite unique and Japan’s beauty definition might be different compared to other countries, especially western countries.
佐々木あさひ Asahi Sasaki
Asahi is a makeup Youtuber focusing on elegant makeup. Her makeup technique is professional, she won the makeup contest “Face Award Japan”. She uploads a wide range videos from basic to artistic works. She reproduces an Oiran style and express how Japanese women have changed over 1000 years. They’re quite interesting to watch.
Fukuse yuuri マリリン
This Japanese makeup Youtuber has a superior technique and focuses on the perceived weaknesses Japanese women often have, such as freckles, small eyes and sparse eyebrows. The unique point is that her face is quite different, before and after makeup. You will realise by watching these videos that makeup is amazing.
川西美希 Miki Kawanishi
A typical makeup YouTuber. Her review of cosmetics products and process are very understandable. Her personality is fun, and she can has many female fans on her Youtube.
A YouTuber uploading not only makeup but also hairstyles, cooking and DIY. A common theme throughout is that all videos posted contain Japanese kawaii information.
This channel is for girls who want to be loved by everyone, especially boys. She has been uploading cosmetic reviews and outfits for some time. The viewers range from teens to early 20s. This channel shows us an ideal Japanese girl style which often Japanese boys like.