Activity around new graduate recruitment is very popular in Japan. It takes up most of the last year of University life — getting fresh eyed students ready for a bright future. CV touch-ups, manner reviews, attending seminars, job fairs, buying a low key suit, bag and shoes. For years many things remained the same. But…
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At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or…
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What’s your favourite Coca Cola Japan drink? Georgia? Real Gold? Aquarius? There are many brands under Coca Cola – my personal favourite is SO-KEN-Bi-CHA (super delicious and refreshing). Last year CNET Japan published a list of the top 50 companies utilising Social Media for brand promotion (based on AMN’s study). Coca cola was number 1.…
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It’s still fresh in our memory — Mixi started a collaboration with Twitter at the end of November last year. The collaboration was triggered by the Great North East Japan Earthquake as both online spaces were subject to a massive amount of information exchange following 11 March 2011. If they collaborate it’s clear that these…
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A Happy New Year to you all. We hope you all had a great holiday. Today we want to summarise Japanese Social Media trends and movements around Social Media in 2012. Of course, what we’ll be discussing is all about the Japanese market ! Last year was a year of big change. From Facebook finally…
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