In Japan, Social Media is considered to be a place for individuals and business accounts. This can also be said about the western market. We as individuals surf through Social Media interacting with friends and getting interesting information shared by the people we follow. Also we know people do share information companies share on their…
Details
Japan has always been known as a nation with big passion for characters/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this. Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice…
Details
Happy Easter Everyone ! Just a quick news flash — Twitter launched new Profile page and Brand page service in Japan on the 2nd of April 2012. The services are provided for the Twitter advertising ‘Promo-Shohin’ users. In the new profile pages, users can show selected a tweet at the top of the timeline as…
Details
Waboom! The world’s biggest Social Media platform, Facebook, has finally hit 10 million active users in Japan, according to IBT Japan. To clarify the definition of ‘active user’, we mean the people who’re logged in more than once over a period of one month. If we talk about the number of registered users, it’s expected…
Details
UNIQLO has launched “Uniqlo Check-In Chance” campaign for their Ginza store opening. http://www.uniqlo.com/check-in-ginza/ How it works: By checking into any of it’s 62 stores in Tokyo, everyone can get a 100 yen coupon. From there 20 people will win either 2,000 yen or 1,000 yen coupons. Late last year, Uniqlo did another check-in campaign celebrating…
Details
It’s getting warmer and warmer in London these days. I can’t help to wonder if Spring is here already. Saying this though, I know it snowed in April a couple years ago, so I’m fully aware that the English weather can be fooling us, just when we begin to feel the presence of Spring on…
Details
Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively. 1. Freshness Is it a live or archived information? 2. Openness Is the information open to the public or closed?…
Details
With the new Facebook timeline, the cover image is a perfect place to tell a story about your brand. And this is no exception when it comes to Japanese Social Media practice. Tell a good story about what you’re doing and who you are. Here are my favourite Facebook cover images and why. Roppongi…
Details
Yesterday CyberAgent and Yahoo Japan launched their brand new collaboration, an advertising product called ‘Broad Campus Yahoo! JAPAN x Ameba’. The collaboration combines the Ameba advertising product, which is run by CyberAgent, ‘Ameba for Smartphone Touch Campus’, and ‘Yahoo! JAPAN Smart Panel Expand’ provided by Yahoo Japan. The advertisement owner is able to publish an…
Details
Campaign Asia featured our service JAPAN BUZZ this morning! Whoop! The article will be available for 72 hours without subscription. http://www.campaignasia.com/Article/290605,uk-japan-digital-agency-launches-social-media-service.aspx We’ve set up our Facebook Page and starting some interesting + exciting stuff (including webinars, events, competitions etc) there soon. So please subscribe to JAPAN BUZZ Facebook Page to receive exciting notifications ! …
Details