More than half of the corporations in Japan have revealed that they will be increasing their budget for Social Media Marketing in 2012 — based on the study carried out by the SendenKaigi team. 100 corporations including manufactures, brands and service providers with Web promotions, Facebook pages, Websites and Ecommerce sites joined this study. 49%…
Details
Activity around new graduate recruitment is very popular in Japan. It takes up most of the last year of University life — getting fresh eyed students ready for a bright future. CV touch-ups, manner reviews, attending seminars, job fairs, buying a low key suit, bag and shoes. For years many things remained the same. But…
Details
At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or…
Details
What’s your favourite Coca Cola Japan drink? Georgia? Real Gold? Aquarius? There are many brands under Coca Cola – my personal favourite is SO-KEN-Bi-CHA (super delicious and refreshing). Last year CNET Japan published a list of the top 50 companies utilising Social Media for brand promotion (based on AMN’s study). Coca cola was number 1.…
Details
It’s still fresh in our memory — Mixi started a collaboration with Twitter at the end of November last year. The collaboration was triggered by the Great North East Japan Earthquake as both online spaces were subject to a massive amount of information exchange following 11 March 2011. If they collaborate it’s clear that these…
Details
A Happy New Year to you all. We hope you all had a great holiday. Today we want to summarise Japanese Social Media trends and movements around Social Media in 2012. Of course, what we’ll be discussing is all about the Japanese market ! Last year was a year of big change. From Facebook finally…
Details