Mr Kazama is the only community manager behind the massive corporate social channels for MUJI, where 818,000 Facebook fans, 186,000 Twitter fans and 40,000 Mixi fans gather. As the person in charge of the community, he manages all of MUJI’s social channels and activities. Normally he has other work to do such as campaign planning…
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Google+ vs Facebook? Mixi vs Facebook? No, no, no. It’s all about Pinterest vs Instagram now! Is Pinterest the shiniest Social Media star these days? Everyone’s heard agencies talking about Pinterest — but is it really the best better than Instagram? Or shall I even go back to the starting point and ask the question, are…
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You’ve heard of 2.0, but get ready for… 2.3! Nissan has started the first project for it’s Social Media experiment project “Nicchan”. Broadcaster writer, Osamu Suzuki, was selected as the project editor. The theme for this project is “the Waku Waku (heart beating) project, you can love Nissan even more, I would buy a Nissan…
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NIKE RUNNING has launched a unique, you could say ‘very Japanese’, campaign, ‘RUN LIKE ME’ in Japan. 1 Like will be counted as 100 metres. As the page collects Likes from users, a guy called Joseph dressed in sport gear with rather silly ‘bits and bobs’ including an iPad and camera will run the distance…
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I think most of you are having shiniest summer except from those who are in the UK with me. I’m picking up a story from a hot country for the sake of ‘summer’. South African ice tea brand, BOS, kicked off their unique sampling campaign of their product (ice tea of course) using what’s so…
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We all knew the biggest Social Media network (SNS) in Japan had to do something to stay on top of the scene. Where did they go wrong? Mixi has struggled to maintain growth as they havn’t been able shift from an advertising based revenue model, which dominates most of mixi’s profit. The SNS is also…
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Tokyo Marathon Foundation held a marathon event, ‘Smile Fun Run in Odaiba’ gathering appx 1,000 runners on 20th May 2012. Runners were asked to touch a special scanner with a wristband handed out by the hosts to automatically “Like” the event. Tokyo Marathon Foundation handed out wristbands to over 50 runners who were chosen from…
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Men with high interests in fashion and beauty who love to act in a self indulged & manly manner towards females.. These men are now newly identified as Sir Café au lait in research around fashion/beauty awareness in young generations carried out by Dentsu Lab. These young males are considered to be highly active in…
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In Japan, Social Media is considered to be a place for individuals and business accounts. This can also be said about the western market. We as individuals surf through Social Media interacting with friends and getting interesting information shared by the people we follow. Also we know people do share information companies share on their…
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Japan has always been known as a nation with big passion for characters/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this. Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice…
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