Using storytelling to boost your influencer marketing strategy in Japan

Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…

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The birth of Japanese male virtual influencers

Japan, one of the world’s most technological advanced nations recently gave birth to Liam Nikuro, the first highly realistic Japanese male virtual influencers. In response to the growing interest in artificial intelligence and the expected $3.6 billion global investment from the fashion industry, Miyaji Hiroshi in collaboration with Wang Seku founded 1secInc. in January of…

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10 Popular Japanese Instagram business and publisher accounts for 2019

2019 will be a great year to market your product in Japan using influencer marketing. Below are 10 top business accounts and publisher accounts on Instagram for inspiration. 1. Tasty Japan A fun cooking recipe account. 4.3 million followers https://www.instagram.com/tastyjapan 2. Tastemade Japan An account focused on Japanese food, travel and design. 1.7 million followers…

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