Alcohol brand marketing in Japan has traditionally utilised ads with eye catching prints and TV ads. However, recently there’s a trend that the younger Japanese generation no longer owns TVs. Instead, they watch online TV programmes on their portable devices such as smartphones, tablets, and PCs. Therefore, brands are required to be more active on…
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With the right content, food campaigns can influence people’s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let’s take a look at 3 food brands in Japan that have successfully used influencer campaigns…
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In Japan many companies are already using social media such as Facebook, Twitter, LINE and Instagram for marketing purposes. In 2018 using influencer marketing is a strategy more and more Japanese companies are implementing alongside their social media strategy. Consumers are exposed to over 10,000 messages from brands every day according to IE School of…
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What did you give your father on Father’s Day this year? Seemingly, there are a lot more things out there involving Mother’s Day than there are for Father’s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father’s Day! 1. #父の日何贈ろうか問題 – Asahi Beer ＼#父の日何贈ろうか問題／#柴咲コウ さん #北川景子…
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As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)? We imagine that measuring the campaign’s ROI is challenging for many marketers that deal with influencer marketing. According to a survey conducted by…
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Mothers tend to be heavy Instagram users because of their desire to connect with other mums on Instagram, to share their thoughts, and to tell parenting stories. There are hashtags that are commonly used by Japanese mothers: #プレママ #ママコーデ #ワークママ #新米ママ #育児日記. Here are 3 active Japanese mama Instagrammers that you should know! 1.…
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Today we would like to share the 5 most memorable social media campaigns in Japan so far. 1. Dove Japan – Real Beauty Dove ran a campaign encouraging teenage girls to enhance their own self-esteem by noticing their inner beauty. They found that only 7% of Japanese teenage girls feel confident about their appearance, and…
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We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style. However not every Japanese girl wears clothes like her. In this article we’re going to categorise 5 styles of Japanese influencer fashion tribes. きれいめ / Kireime Style – @reinahoshi Japanese…
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It’s often said that Japan has a unique “kawaii” culture and the way makeup is applied is often different to western countries. You might be surprised to see these types of videos because Japanese makeup is quite unique and Japan’s beauty definition might be different compared to other countries, especially western countries. 佐々木あさひ Asahi Sasaki…
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This year many Japanese influencers have appeared all categories. In this post we highlight 10 Japanese male influencers for 2018. Prince Ryuchell A model with 1m followers. He’s quite famous in Japan due to his unique fashion and character. He’s a Harajuku style person. View this post on Instagram NYX PROFESSIONAL MAKEUP 東急プラザ原宿表参道 日本1号店オープ二ングイベントに、出演させていただきました🙌🏾💖🎉 「Hand's…
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