Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when going outside, and have fewer…
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This year brands in Japan have been forced to adapt to the unexpected Covid-19 pandemic. In this article we’ll take a look at how influencer marketing has changed during the stay-home period, and what brands can now do to approach consumers. We’ll also look into how influencer marketing in Japan has evolved in recent years…
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Japan is the birth place of anime and manga, so as expected illustration is very popular among Japanese influencers. Parenting themed illustrators are one of the most popular categories of illustrators. Parenting diaries are drawn based on actual experiences, and are very popular as they can be a helpful reference and viewers made up of…
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Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and includes purchase, negotiation, and arrangement – aiming…
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The word Otaku (nerd) hasn’t had a very good image in the past and is often seen as a little anti-social and unfashionable. Otaku are people who show a very strong interest in hobbies or specific fields/genres. Since 2000 the definition has expanded, first seen as anime-related, but now many activities are seen to be…
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YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle influencers. xoxo._yolo_.xoxo iDeal of…
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Many people in Japan feel like their fitness levels have gone down and they’ve gained weight due spending more time at home. Even if you exercise by yourself, you may not be motivated, or you may not be sure what to do. In this article, we’ll introduce 5 popular fitness influencers in Japan showcasing exercise…
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During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the good thing about illustrator influencers is that…
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Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that time, many influencers in Japan have started mentioning self-quarantine. Users who are now spending more time on their mobile devices and computers are curious about how their favourite influencers are spending their time at home.…
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Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas for Tokyo have their own style. So let’s take a look at the fashion styles for Japanese influencers based on the region of Tokyo’s they represent. Marunouchi (丸の内) Marunouchi is an area where many banks…
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