Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques to enable success. Japan is a very unique market and some techniques are particular to this attractive and large market. What every Japanese…
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Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not…
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As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…
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The opinions of influencers are undoubtedly significant in boosting consumer’s buying behaviour in Japan. According to a report on consumer behaviour by Chocostory, 30 percent of people surveyed reported that they would purchase products based on influencer and celebrities posts. Virtual influencers are similar to human influencers, but are fully managed by their creators. From…
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How big is influencer marketing in Japan? We all know that influencer marketing has rapidly grown globally, given that the market went from $1.7 billion in 2016 to $9.7 billion in 2020 and to $13.8 billion in 2021. Japan is no exception and reports have shown that the market grew from $163 million in 2018…
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Japanese people are held in high regard for their fashion sense around the world and it’s always a hot topic. Instagram is similar to a fashion guide book for Japanese fashionistas, so here we explore the Japanese fashion influencers who give out their fashion tips. Here’s the list of Japanese fashion influencers for 2022. @mi0306chi [email protected]…
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Who are the influencers to follow in Japan in 2022? In this post, we will introduce the top 10 Japanese influencers by the number of Instagram followers in Japan. Knowing about the Japanese mega influencers is important to first understand the trend and the reasons why they are popular among the Japanese audience. Here is…
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As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we introduce from…
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Many Japanese Instagram user search for information by using hashtags. Most of them though are in Japanese, making it difficult for foreign companies to connect with the Japanese audience. In this article, you can find information about the trending hashtags and how Japanese influencers engage with their audience in Japan. Here is the list of…
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If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves…
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