We’re going to see many more Japanese Youtube influencers in 2018. The word ‘Youtuber’ is now well-known in Japan and the number of people watching YouTube channels are increasing. This article is going to introduce top 5 Japanese Youtubers 2018. HIKAKIN HIKAKIN is Japan’s most popular Youtuber. He runs four channels which have 10.7 million…
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Japanese cryptocurrency and ICO marketing is a hot topic in Japan for 2018. A new cryptocurrency-themed girl band ‘仮想通貨少女’ has debuted a new single 5th January in Japan. The new J-pop girl band symbolises the crypto craze by singing about the digital currency market whilst wearing wrestling masks and French maid dresses. The members, formed…
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We all know influencer marketing will be a major spend for businesses in 2018. More and more companies are engaging external influencer marketing agencies for strategy and execution work, because it just performs in a much more cost effective way than TV commercials. User generated content appears to have more genuine influence on the public’s…
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Before introducing the top 10 lifestyle bloggers and Japanese influencers, let’s briefly explain the current Japanese blogger environment. In Japan, there are a lot of Japanese blogging services such as Ameba Blog, FC2 Blog, livedoor blog and LINE Blog. There are not only young bloggers but also bloggers that have a family and kids. They…
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Anything shocking, surprising and funny have always been popular content topics in Japan, but we’re seeing something different recently. It seems marketers and editors recently overused this method, writing content that wasn’t interesting enough but was written in a way that came across as very shocking, surprising and funny. As an alternative there’s been a…
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1. Fisherman Call This campaign was conducted by Miyagi prefecture to boost the interest in Fishermen. Previously there had been several attempts to help fisherman in Miyagi prefecture and now they wanted to arouse interest through a creative campaign. They found out Fishermen are good at waking up early, whereas young adults aren’t. For this…
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This week on JapanBuzz we’re looking at 5 trends in Japanese digital marketing 2017 ! 1. Japan has over 100 million Internet users and they love Apple. Japan has over 100 million internet users and like other countries this is increasing year by year. Number of internet users in Japan from 2015 to 2021 (in…
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In Japan, many people use social network services, regardless of whether it’s in private or for business across smartphones and laptops. The Japanese government expects that the number of people using social networks will be about 75 million in 2018. This number is the half of population in Japan. This number keeps increasing every year.…
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Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow’s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow was released Nov, 2015…
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