Time flies so fast – we’re already entering into the final quarter of 2018! Now is a great time to review major social media platform trends in Japan including one of the biggest marketing trends, Influencer Marketing. Looking ahead will allow us to plan for 2019, so let’s look at progress and prediction by social…
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You might think #PR is only an English word, but in Japanese it very common and it’s pronounced ピーアール (piーaーru) and is understood by Japanese Social Media users as an indication of promotional activity. It’s often thought in other countries that the hashtag #PR gives negative sentiment to sponsored posts, making them seem “too sponsored”…
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Social Media Marketing or “SNS Marketing” as it’s known in Japan constantly changing, just like other parts of the world. Updating relevant and useful information on your brand’s Social Media channels is useful, but it’s a good idea to couple it with influencer marketing. This is because many of your audience prefer to hear from…
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Today we’re going to be talking about the power of User Generated Content (UGC) for the Japanese Market. At JapanBuzz we love collaborating with influencers, generating engaging content and often dedicate a portion of an influencer campaign towards asking influencers to create posts geared towards organic UGC posts. The idea here is to get their…
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Alcohol brand marketing in Japan has traditionally utilised ads with eye catching prints and TV ads. However, recently there’s a trend that the younger Japanese generation no longer owns TVs. Instead, they watch online TV programmes on their portable devices such as smartphones, tablets, and PCs. Therefore, brands are required to be more active on…
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With the right content, food campaigns can influence people’s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let’s take a look at 3 food brands in Japan that have successfully used influencer campaigns…
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In Japan many companies are already using social media such as Facebook, Twitter, LINE and Instagram for marketing purposes. In 2018 using influencer marketing is a strategy more and more Japanese companies are implementing alongside their social media strategy. Consumers are exposed to over 10,000 messages from brands every day according to IE School of…
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What did you give your father on Father’s Day this year? Seemingly, there are a lot more things out there involving Mother’s Day than there are for Father’s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father’s Day! 1. #父の日何贈ろうか問題 – Asahi Beer ＼#父の日何贈ろうか問題／#柴咲コウ さん #北川景子…
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As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)? We imagine that measuring the campaign’s ROI is challenging for many marketers that deal with influencer marketing. According to a survey conducted by…
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Mothers tend to be heavy Instagram users because of their desire to connect with other mums on Instagram, to share their thoughts, and to tell parenting stories. There are hashtags that are commonly used by Japanese mothers: #プレママ #ママコーデ #ワークママ #新米ママ #育児日記. Here are 3 active Japanese mama Instagrammers that you should know! 1.…
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