The rise of the Stay-Home economy, how Japanese influencers are using creativity to inspire and engage followers.
Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to…
Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to…
Instagram is extremely popular in Japan and has many influencers on the platform. In this article we highlight 10 of…
The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in…
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially…
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever…
With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series…
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in…
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty…
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability…
Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15…
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top…
How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing?…
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost…
Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re…
As with all businesses, no matter how big or how small, social media is one of the strongest tools you…
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to…