Using storytelling to boost your influencer marketing strategy in Japan

Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…

Details

Top 20 Japanese Influencers on Instagram 2019

Here’s the top 20 most popular Instagram accounts and Japanese influencers in Japan 2019! Don’t miss it! 1. Naomi Watanabe 8.8 million followers A famous Japanese entertainer. She’s starting her career in NY this year. View this post on Instagram @gcdswear のショーにもご招待いただきました❤️💜❤️ 日本のアキバ系アニメとジュラシックパークデザインが可愛かった😘💘🦖 前回同様、ショーに出てくる洋服を私サイズ、私風に作ってくれて、マジ感謝感激😭お手数おかけします💦 シンデレラになった気持ち😂 魔法をありがとう @giulianocalza ❤️ メイクはトレンドの紫と赤にしてみた!盛れたかな?w そして、ランウェイに @mmkemio くん🌸💘🌸🇯🇵. 私のミラノファッションウィークは 無事終わりました😘 お疲れ様でした🎉…

Details

The birth of Japanese male virtual influencers

Japan, one of the world’s most technological advanced nations recently gave birth to Liam Nikuro, the first highly realistic Japanese male virtual influencers. In response to the growing interest in artificial intelligence and the expected $3.6 billion global investment from the fashion industry, Miyaji Hiroshi in collaboration with Wang Seku founded 1secInc. in January of…

Details