Manga and Illustrator influencers in Japan
During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more…
Read more
How Japanese influencers are adapting to the Work-Home economy
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that…
Tokyo Influencers fashion map
Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas…
The rise of the Stay-Home economy, how Japanese influencers are using creativity to inspire and engage followers.
Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to…
Top 10 Japanese Male Influencers on Instagram for 2020.
Instagram is extremely popular in Japan and has many influencers on the platform. In this article we highlight 10 of…
Using the Shop Now for Instagram in Japan
The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in…
Jitan Cosume, how Beauty Brands run their Social Media and Influencer Marketing in Japan
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially…
Japanese Influencer Marketing trends for 2020
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever…
The Netflix effect, the growth of product placement within Japanese films and drama.
With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series…
5 influential Japanese women breaking stereotypes
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in…
Top Beauty Brand Marketing Campaigns in Japan
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty…
Social media marketing in Japan – tapping into the growing tourism market
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability…
Top 10 Japanese Twitch streamers
Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15…
Hottest male influencers in Japan 2019
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top…
Using love stories for Japanese marketing
How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing?…
Using storytelling to boost your influencer marketing strategy in Japan
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost…