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Japan Digital Insight

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    Manga and Illustrator influencers in Japan

    Japanese Influencers

    During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more…

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    How Japanese influencers are adapting to the Work-Home economy

    Japanese Influencers

    Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that…

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    Tokyo Influencers fashion map

    Fashion & Beauty, Japanese Influencers

    Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas…

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    The rise of the Stay-Home economy, how Japanese influencers are using creativity to inspire and engage followers.

    Japanese Influencers

    Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to…

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    Top 10 Japanese Male Influencers on Instagram for 2020.

    Fashion & Beauty, Japanese Influencers

    Instagram is extremely popular in Japan and has many influencers on the platform. In this article we highlight 10 of…

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    Using the Shop Now for Instagram in Japan

    Japanese Influencers, Marketing

    The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in…

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    Jitan Cosume, how Beauty Brands run their Social Media and Influencer Marketing in Japan

    Japanese Influencers, Japanese Social Media, Marketing

    Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially…

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    Japanese Influencer Marketing trends for 2020

    Japanese Influencers, Marketing, TikTok

    Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever…

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    The Netflix effect, the growth of product placement within Japanese films and drama.

    Entertainment, Marketing

    With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series…

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    5 influential Japanese women breaking stereotypes

    Fashion & Beauty, Japanese Influencers

    Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in…

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    Top Beauty Brand Marketing Campaigns in Japan

    Fashion & Beauty, Japanese Influencers, Marketing

    In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty…

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    Social media marketing in Japan – tapping into the growing tourism market

    Travel & Tourism

    Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability…

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    Top 10 Japanese Twitch streamers

    Japanese Influencers, Twitch

    Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15…

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    Hottest male influencers in Japan 2019

    Fashion & Beauty, Japanese Influencers

    Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top…

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    Using love stories for Japanese marketing

    Japanese Influencers, Marketing

    How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing?…

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    Using storytelling to boost your influencer marketing strategy in Japan

    Japanese Influencers, Japanese Social Media, Marketing

    Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost…

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