YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle influencers. xoxo._yolo_.xoxo iDeal of…
Details
Many people in Japan feel like their fitness levels have gone down and they’ve gained weight due spending more time at home. Even if you exercise by yourself, you may not be motivated, or you may not be sure what to do. In this article, we’ll introduce 5 popular fitness influencers in Japan showcasing exercise…
Details
During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the good thing about illustrator influencers is that…
Details
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that time, many influencers in Japan have started mentioning self-quarantine. Users who are now spending more time on their mobile devices and computers are curious about how their favourite influencers are spending their time at home.…
Details
Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas for Tokyo have their own style. So let’s take a look at the fashion styles for Japanese influencers based on the region of Tokyo’s they represent. Marunouchi (丸の内) Marunouchi is an area where many banks…
Details
Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to coronavirus (COVID-19). We’re now living in a difficult situation in Japan and many parts of the world where people may feel that their life is cancelled. However businesses are finding ways to bring positivity to…
Details
Instagram is extremely popular in Japan and has many influencers on the platform. In this article we highlight 10 of the most popular male instagram influencers in Japan for 2020. The list has a whole range of influencers from comedians to actors and musicians. Tomohisa Yamashita 4.2 million followers Also widely known as Yamapi, Tomohisa…
Details
The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in a seamless way when using instagram. Before the Shop Now feature was introduced, URL within posts could not be displayed as link, so brands put just one URL in their profiles, directing users to visit…
Details
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially in the morning before going to work or school. Often though they can’t spend 30 minutes or an hour every morning on makeup, so some Japanese women have found a way to do makeup in…
Details
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by brands…
Details