Twitch has grown to be the leading game streaming platform in the world, with 2.2 million broadcasters monthly, and 15 million daily viewers in 2018. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older more traditional platforms such as YouTube Live or NicoNico. Its strength lies…
Details
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top 10 Hottest Guy Ranking in Japan’. It’s the easiest way to see what kind of looks younger Japanese girls are attracted too. We’ve picked those that have popular instagram accounts and are influencers in Japan,…
Details
How we can use love stories when marketing in Japan and how can these themes be tied to influencer marketing? Across the globe love stories significantly affect people’s emotions, and are a powerful and entertaining form of content. In today’s post, we take a look at how love stories used within Japanese marketing, especially those…
Details
Youtube recently revealed that there are 63 million YouTube users in Japan. Youtube is a great platform if you want to publish long tail marketing videos. In Japan, many companies have collaborated with YouTubers to advertise their products. The video game and beauty industries have used YouTuber Influencer marketing the most Japan. Last year, there…
Details
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…
Details
Here’s the top 20 most popular Instagram accounts and Japanese influencers in Japan 2019! Don’t miss it! 1. Naomi Watanabe 8.8 million followers A famous Japanese entertainer. She’s starting her career in NY this year. View this post on Instagram @gcdswear のショーにもご招待いただきました❤️💜❤️ 日本のアキバ系アニメとジュラシックパークデザインが可愛かった😘💘🦖 前回同様、ショーに出てくる洋服を私サイズ、私風に作ってくれて、マジ感謝感激😭お手数おかけします💦 シンデレラになった気持ち😂 魔法をありがとう @giulianocalza ❤️ メイクはトレンドの紫と赤にしてみた！盛れたかな？w そして、ランウェイに @mmkemio くん🌸💘🌸🇯🇵. 私のミラノファッションウィークは 無事終わりました😘 お疲れ様でした🎉…
Details
Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re likely to get likes from Japanese users. 1.写真好きな人と繋がりたい(connecting with people who like photos) 28.7 Million At number 1 is the hashtag “connecting with people who like photos”. Although it’s actually a long sentence, people who…
Details
As with all businesses, no matter how big or how small, social media is one of the strongest tools you can use for growing your business’s reach and driving sales in Japan. From self promoting to working with Japanese influencers it’s crucial that business owners make the most out of their social media presence to…
Details
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of modern Japanese influencer beauty trends in…
Details
Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to choose a path from college all the way to retirement? This popular board game has recently received an update from Takara Tony, a Japanese kids entertainment, announced for release in June of this year, the…
Details