In Japan, many people use social network services, regardless of whether it’s in private or for business across smartphones and laptops. The Japanese government expects that the number of people using social networks will be about 75 million in 2018. This number is the half of population in Japan. This number keeps increasing every year.…
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Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow’s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow was released Nov, 2015…
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Whenever our potential clients approach us, they are very eager to advertise on LINE. With LINE being the pretty much the only local Social Media platform that’s useful (excluding blogging platforms such as Ameblo/Ameba etc), creating an account, updating content and running ads on LINE sounds like a good idea. The issue is, your expectation and…
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In the age of fast changing digital PR the platforms marketers use change quickly. After Instagram changed its algorithm, influencer campaigns became even more popular across the globe. Can the same apply to Japan? The answer of course is “yes” and brands can promote themselves in the Japanese market using influencer marketing, digital PR 2.0.…
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This time on JapanBuzz, we’re looking at digital music promotion in Japan using SNS (Social Networks). Over the last few years the Japanese music industry has evolved to be more social and this gives emerging artists greater opportunity to enter the Japanese market. Campaigns using new technology Connected Jam Video – illion URL:…
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URL: http://linecorp.com/en/company/mission LINE, a communication app for electronic devices, launched its advertising service called LINE Ads Platform in June, 2016. It combines a bidding and customised targeting system. There are now 68 million LINE users in Japan, so it’s a date companies who are looking to create targeted ads on LINE are looking forward to.…
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We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although there are many Japanese fashion bloggers/Instagrammers, they can be quite different from those in other countries. This time on JapanBuzz, we’re looking at some popular Japanese fashion bloggers/Instagrammers. Mappy is one of the best…
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URL: https://tokyo2020.jp/en/games/emblem/ Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near future. This time on JapanBuzz, we’re looking at the digital marketing strategy of sports events campaigns in Japan compared to some sports events in countries outside of Japan. This article will be included following…
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Recently the market share of low cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we are looking at how their digital campaigns have been doing compared to the Japanese traditional airlines, for example JAL and ANA. Both LCC (Low cost carriers) and major airlines in Japan have been experimenting…
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Have you ever heard about ‘Mix channel’? Mix channel is the hottest video-sharing APP in Japan. Especially, popular among teenage girls. Users can create and edit 10 second video content by combining pictures, videos and sounds. They can share their video and of course watch other user’s videos. The App shows ranking of the…
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