We all know influencer marketing will be a major spend for businesses in 2018. More and more companies are engaging external influencer marketing agencies for strategy and execution work, because it just performs in a much more cost effective way than TV commercials. User generated content appears to have more genuine influence on the public’s…
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Before introducing the top 10 lifestyle bloggers and Japanese influencers, let’s briefly explain the current Japanese blogger environment. In Japan, there are a lot of Japanese blogging services such as Ameba Blog, FC2 Blog, livedoor blog and LINE Blog. There are not only young bloggers but also bloggers that have a family and kids. They…
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Anything shocking, surprising and funny have always been popular content topics in Japan, but we’re seeing something different recently. It seems marketers and editors recently overused this method, writing content that wasn’t interesting enough but was written in a way that came across as very shocking, surprising and funny. As an alternative there’s been a…
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1. Fisherman Call This campaign was conducted by Miyagi prefecture to boost the interest in Fishermen. Previously there had been several attempts to help fisherman in Miyagi prefecture and now they wanted to arouse interest through a creative campaign. They found out Fishermen are good at waking up early, whereas young adults aren’t. For this…
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This week on JapanBuzz we’re looking at 5 trends in Japanese digital marketing 2017 ! 1. Japan has over 100 million Internet users and they love Apple. Japan has over 100 million internet users and like other countries this is increasing year by year. Number of internet users in Japan from 2015 to 2021 (in…
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As in the rest of the world Influencer marketing is very popular in Japan. Here’s a run down of the top 20 most popular Instagram accounts in Japan. 1. Naomi Watanabe A famous Japanese comedian with 6.8 million followers https://www.instagram.com/watanabenaomi703/ https://www.instagram.com/p/BPyuhEAFeMf/ 2. Rola A famous model in Japan with 4.6 million followers https://www.instagram.com/rolaofficial/ https://www.instagram.com/p/BU84oooFwuy 3. Kiko Mizuhara A…
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In Japan, many people use social network services, regardless of whether it’s in private or for business across smartphones and laptops. The Japanese government expects that the number of people using social networks will be about 75 million in 2018. This number is the half of population in Japan. This number keeps increasing every year.…
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Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow’s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow was released Nov, 2015…
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Whenever our potential clients approach us, they are very eager to advertise on LINE. With LINE being the pretty much the only local Social Media platform that’s useful (excluding blogging platforms such as Ameblo/Ameba etc), creating an account, updating content and running ads on LINE sounds like a good idea. The issue is, your expectation and…
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In the age of fast changing digital PR the platforms marketers use change quickly. After Instagram changed its algorithm, influencer campaigns became even more popular across the globe. Can the same apply to Japan? The answer of course is “yes” and brands can promote themselves in the Japanese market using influencer marketing, digital PR 2.0.…
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