Recently the market share of low cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we are looking at how their digital campaigns have been doing compared to the Japanese traditional airlines, for example JAL and ANA. Both LCC (Low cost carriers) and major airlines in Japan have been experimenting…
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Have you ever heard about ‘Mix channel’? Mix channel is the hottest video-sharing APP in Japan. Especially, popular among teenage girls. Users can create and edit 10 second video content by combining pictures, videos and sounds. They can share their video and of course watch other user’s videos. The App shows ranking of the…
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Japanese Forums are quite popular in Japan and have developed uniquely. There are only a few fashion specific forum websites, but we can see many similar forum Apps. So let’s check out some of these Japanese forum and Fashion APP trends. Forum Girls Talk Girls Talk is a completely anonymous forum only for women. The forum achieved…
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Since the 1980’s people have welcomed luxury brands in Japan. Many Japanese people are fond of history & tradition, so the stories of luxury brands resonate well. Customers buy luxury brand products to express their identity or wealth, however recently due to the recession, many people can’t afford them. In addition, national and international mega fast fashion retail shops play…
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At end of the 2015, Line launched various new services for users and businesses, so we expect 2016 to be a great year for advertising using the Line App. Below you can find 3 new ways your company can succeed by using Line as a marketing strategy in Japan. Line Live Line Live is a…
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Advertising & marketing on Line Japan Line Japan has become a very popular app with over 50 million registered users in Japan and many more across the world as of 2015. So many marketers are asking ‘How can we use Line to market to Japan!?’ The short answer is that Line can be effective tool,…
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In Japan, like the rest of the world, video bloggers or ‘vloggers’ have slowly started to emerge. Often commanding several thousand views they are becoming a popular target for brand collaboration. Here we made a list of some of our favourites. HIKAKIN is a popular beatboxer who has appeared with a number of stars…
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A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent them for a month. The latest collection in your cupboard. What’s more if you like the items you can buy them at a 20% discount. Sounds great right?! Well several services offering unlimited borrowing for…
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LINE’s active number of users exceeded 37,000,000 domestically in December 2012. Japan’s total population is 126,650,000. It seems like a future where 1 out of 3 people in Japan will be on LINE is just around the corner. More than half of the user base is aged 10 – 20 years old. It is more…
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In June 2012, LINE started offering services for businesses, originally a messaging service it has grown into a fully fledged Japanese Social Media network. Lawson, the Japanese convenience chain giant, has always been Social Media savvy. And it’s not unusual for them to start something new before anyone else has tried it, such as when…
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