As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)? We imagine that measuring the campaign’s ROI is challenging for many marketers that deal with influencer marketing. According to a survey conducted by…
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Mothers tend to be heavy Instagram users because of their desire to connect with other mums on Instagram, to share their thoughts, and to tell parenting stories. There are hashtags that are commonly used by Japanese mothers: #プレママ #ママコーデ #ワークママ #新米ママ #育児日記. Here are 3 active Japanese mama Instagrammers that you should know! 1.…
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Today we would like to share the 5 most memorable social media campaigns in Japan so far. 1. Dove Japan – Real Beauty [embedyt] https://www.youtube.com/watch?v=Q72ff7_HLG4[/embedyt] Dove ran a campaign encouraging teenage girls to enhance their own self-esteem by noticing their inner beauty. They found that only 7% of Japanese teenage girls feel confident about their…
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We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style. However not every Japanese girl wears clothes like her. In this article we’re going to categorise 5 styles of Japanese influencer fashion tribes. きれいめ / Kireime Style – @reinahoshi Japanese…
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It’s often said that Japan has a unique “kawaii” culture and the way makeup is applied is often different to western countries. You might be surprised to see these types of videos because Japanese makeup is quite unique and Japan’s beauty definition might be different compared to other countries, especially western countries. 佐々木あさひ Asahi Sasaki…
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This year many Japanese influencers have appeared all categories. In this post we highlight 10 Japanese male influencers for 2018. Prince Ryuchell A model with 1m followers. He’s quite famous in Japan due to his unique fashion and character. He’s a Harajuku style person. View this post on Instagram NYX PROFESSIONAL MAKEUP 東急プラザ原宿表参道 日本1号店オープ二ングイベントに、出演させていただきました???? 「Hand's…
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We’re going to see many more Japanese Youtube influencers in 2018. The word ‘Youtuber’ is now well-known in Japan and the number of people watching YouTube channels are increasing. This article is going to introduce top 5 Japanese Youtubers 2018. HIKAKIN HIKAKIN is Japan’s most popular Youtuber. He runs four channels which have 10.7 million…
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We all know influencer marketing will be a major spend for businesses in 2018. More and more companies are engaging external influencer marketing agencies for strategy and execution work, because it just performs in a much more cost effective way than TV commercials. User generated content appears to have more genuine influence on the public’s…
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Before introducing the top 10 lifestyle bloggers and Japanese influencers, let’s briefly explain the current Japanese blogger environment. In Japan, there are a lot of Japanese blogging services such as Ameba Blog, FC2 Blog, livedoor blog and LINE Blog. There are not only young bloggers but also bloggers that have a family and kids. They…
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Anything shocking, surprising and funny have always been popular content topics in Japan, but we’re seeing something different recently. It seems marketers and editors recently overused this method, writing content that wasn’t interesting enough but was written in a way that came across as very shocking, surprising and funny. As an alternative there’s been a…
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