We all knew the biggest Social Media network (SNS) in Japan had to do something to stay on top of the scene. Where did they go wrong? Mixi has struggled to maintain growth as they havn’t been able shift from an advertising based revenue model, which dominates most of mixi’s profit. The SNS is also…
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Tokyo Marathon Foundation held a marathon event, ‘Smile Fun Run in Odaiba’ gathering appx 1,000 runners on 20th May 2012. Runners were asked to touch a special scanner with a wristband handed out by the hosts to automatically “Like” the event. Tokyo Marathon Foundation handed out wristbands to over 50 runners who were chosen from…
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Men with high interests in fashion and beauty who love to act in a self indulged & manly manner towards females.. These men are now newly identified as Sir Café au lait in research around fashion/beauty awareness in young generations carried out by Dentsu Lab. These young males are considered to be highly active in…
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In Japan, Social Media is considered to be a place for individuals and business accounts. This can also be said about the western market. We as individuals surf through Social Media interacting with friends and getting interesting information shared by the people we follow. Also we know people do share information companies share on their…
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Japan has always been known as a nation with big passion for characters/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this. Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice…
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Happy Easter Everyone ! Just a quick news flash — Twitter launched new Profile page and Brand page service in Japan on the 2nd of April 2012. The services are provided for the Twitter advertising ‘Promo-Shohin’ users. In the new profile pages, users can show selected a tweet at the top of the timeline as…
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Waboom! The world’s biggest Social Media platform, Facebook, has finally hit 10 million active users in Japan, according to IBT Japan. To clarify the definition of ‘active user’, we mean the people who’re logged in more than once over a period of one month. If we talk about the number of registered users, it’s expected…
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UNIQLO has launched “Uniqlo Check-In Chance” campaign for their Ginza store opening. http://www.uniqlo.com/check-in-ginza/ How it works: By checking into any of it’s 62 stores in Tokyo, everyone can get a 100 yen coupon. From there 20 people will win either 2,000 yen or 1,000 yen coupons. Late last year, Uniqlo did another check-in campaign celebrating…
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It’s getting warmer and warmer in London these days. I can’t help to wonder if Spring is here already. Saying this though, I know it snowed in April a couple years ago, so I’m fully aware that the English weather can be fooling us, just when we begin to feel the presence of Spring on…
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Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively. 1. Freshness Is it a live or archived information? 2. Openness Is the information open to the public or closed?…
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