Since the 1980’s people have welcomed luxury brands in Japan. Many Japanese people are fond of history & tradition, so the stories of luxury brands resonate well. Customers buy luxury brand products to express their identity or wealth, however recently due to the recession, many people can’t afford them. In addition, national and international mega fast fashion retail shops play…
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At end of the 2015, Line launched various new services for users and businesses, so we expect 2016 to be a great year for advertising using the Line App. Below you can find 3 new ways your company can succeed by using Line as a marketing strategy in Japan. Line Live Line Live is a…
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Advertising & marketing on Line Japan Line Japan has become a very popular app with over 50 million registered users in Japan and many more across the world as of 2015. So many marketers are asking ‘How can we use Line to market to Japan!?’ The short answer is that Line can be effective tool,…
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In Japan, like the rest of the world, video bloggers or ‘vloggers’ have slowly started to emerge. Often commanding several thousand views they are becoming a popular target for brand collaboration. Here we made a list of some of our favourites. HIKAKIN is a popular beatboxer who has appeared with a number of stars…
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A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent them for a month. The latest collection in your cupboard. What’s more if you like the items you can buy them at a 20% discount. Sounds great right?! Well several services offering unlimited borrowing for…
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LINE’s active number of users exceeded 37,000,000 domestically in December 2012. Japan’s total population is 126,650,000. It seems like a future where 1 out of 3 people in Japan will be on LINE is just around the corner. More than half of the user base is aged 10 – 20 years old. It is more…
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In June 2012, LINE started offering services for businesses, originally a messaging service it has grown into a fully fledged Japanese Social Media network. Lawson, the Japanese convenience chain giant, has always been Social Media savvy. And it’s not unusual for them to start something new before anyone else has tried it, such as when…
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According to the New York Times report, Twitter had a deal in place to buy Instagram for $525 million back in March — before the photo-sharing service’s CEO Kevin Systrom called the whole thing off. Facebook CEO Mark Zuckerberg ultimately acquired Instagram after pushing through a cash-and-stock deal just weeks before Facebook’s May initial public offering. The transaction closed in…
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According to a Nielsen publication released on the 10th of December, Android internet usage (time) per person in Japan is now more than on computers. The study carried out using live online questionnaires has confirmed the increasing influence of mobile. Android internet monthly usage time per person was 1,492 minutes (appx 25 hours), whereas monthly…
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I’ve found some interesting statistics published by NTT Data Lab on 15th of November. It shows why more than 60% of the businesses in Japan failed to see the result they expected from running Social Media Marketing. This study targeted businesses in Japan with more than 300 employees and also ones that operate smaller offices.…
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