Fashion Bloggers in Japan
We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although…
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Sports Marketing in Japan
URL: https://tokyo2020.jp/en/games/emblem/ Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near…
Digital Marketing for Airlines in Japan
Recently the market share of low-cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we…
Japan’s hottest social media platform for teenagers
Have you ever heard about ‘Mix channel’? Mix channel is the hottest video-sharing APP in Japan. Especially, popular among…
Japanese Forums & Fashion Apps
In recent years, Japanese forums have gained immense popularity in Japan and have developed their own unique style. These forums…
Luxury Brand Campaigns in Japan
Since the 1980’s people have welcomed luxury brands in Japan. Many Japanese people are fond of history & tradition, so the stories of…
Line Marketing in Japan 2016
At end of the 2015, Line launched various new services for users and businesses, so we expect 2016 to be…
Advertising on Line Japan
Advertising & marketing on Line Japan Line Japan has become a very popular app with over 50 million registered users…
2015 Trend, Japan goes wild for Rental Fashion
A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent…
Lawson’s LINE Social Media Journey Vol.2
LINE’s active number of users exceeded 37,000,000 domestically in December 2012. Japan’s total population is 126,650,000. It seems like a…
Lawson’s LINE Social Media Journey Vol1
In June 2012, LINE started offering services for businesses, originally a messaging service it has grown into a fully fledged…
Instagram $525 million deal for Twitter before Facebook.
According to the New York Times report, Twitter had a deal in place to buy Instagram for $525 million back in March —…
Android internet usage gets the edge over computers in Japan.
According to a Nielsen publication released on the 10th of December, Android internet usage (time) per person in Japan is…
What’s the problem? Japanese Social Media Marketing for businesses.
I’ve found some interesting statistics published by NTT Data Lab on 15th of November. It shows why more than 60%…
United Arrows Instagram Campaign
Japanese fashion retail giant, United Arrows (http://www.united-arrows.co.jp/index.html), started a campaign “US TRANSFORM SHOW” in November. At every United Arrows branch,…
Japanese Smartphone usage in stores.
When out for a shop, do you use your smartphone to search for products and services whilst in store? According…