Social Emergency Drill
Yahoo!JAPAN, Twitter Japan, J-WAVE (the radio company) and Mori Building are holding the very first ‘Social Emergency Drill’ event on…
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MUJI Community Manager’s Secret
Mr Kazama is the only community manager behind the massive corporate social channels for MUJI, where 818,000 Facebook fans, 186,000…
Pinterest vs Instagram
Google+ vs Facebook? Mixi vs Facebook? No, no, no. It’s all about Pinterest vs Instagram now! Is Pinterest the shiniest…
Nissan 2.3
You’ve heard of 2.0, but get ready for… 2.3! Nissan has started the first project for it’s Social Media experiment…
NIKE RUN LIKE ME.
NIKE RUNNING has launched a unique, you could say ‘very Japanese’, campaign, ‘RUN LIKE ME’ in Japan. 1 Like will…
Social Vending Machine ?
I think most of you are having shiniest summer except from those who are in the UK with me. I’m…
Mixi is officially wobbly.
We all knew the biggest Social Media network (SNS) in Japan had to do something to stay on top of…
Real Likes & Check in App
Tokyo Marathon Foundation held a marathon event, ‘Smile Fun Run in Odaiba’ gathering appx 1,000 runners on 20th May 2012.…
Café au lait sama — New key Social Media influencers for male consumerism
Men with high interests in fashion and beauty who love to act in a self indulged & manly manner towards…
Tokyu Hands Social Media Strategy — Twitter
In Japan, Social Media is considered to be a place for individuals and business accounts. This can also be said…
Japan’s biggest ham company’s Social Media strategy
Japan has always been known as a nation with big passion for characters/mascots. One of the biggest Japanese Ham companies,…
Twitter profile & brand page released in Japan
Happy Easter Everyone ! Just a quick news flash — Twitter launched new Profile page and Brand page service in…
Facebook Japan to reach 10 million VS. Mixi & DeNA
Waboom! The world’s biggest Social Media platform, Facebook, has finally hit 10 million active users in Japan, according to IBT…
UNIQLO & G.U. Campaigns in Japan
UNIQLO has launched “Uniqlo Check-In Chance” campaign for their Ginza store opening. http://www.uniqlo.com/check-in-ginza/ How it works:By checking into any of…
Japanese Social Media: 5 measurements Vol.1
Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform…
New Facebook Timeline for Brands: Cover image list
With the new Facebook timeline, the cover image is a perfect place to tell a story about your brand. And…