Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively. 1. Freshness Is it a live or archived information? 2. Openness Is the information open to the public or closed?…
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With the new Facebook timeline, the cover image is a perfect place to tell a story about your brand. And this is no exception when it comes to Japanese Social Media practice. Tell a good story about what you’re doing and who you are. Here are my favourite Facebook cover images and why. Roppongi…
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Yesterday CyberAgent and Yahoo Japan launched their brand new collaboration, an advertising product called ‘Broad Campus Yahoo! JAPAN x Ameba’. The collaboration combines the Ameba advertising product, which is run by CyberAgent, ‘Ameba for Smartphone Touch Campus’, and ‘Yahoo! JAPAN Smart Panel Expand’ provided by Yahoo Japan. The advertisement owner is able to publish an…
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Campaign Asia featured our service JAPAN BUZZ this morning! Whoop! The article will be available for 72 hours without subscription. http://www.campaignasia.com/Article/290605,uk-japan-digital-agency-launches-social-media-service.aspx We’ve set up our Facebook Page and starting some interesting + exciting stuff (including webinars, events, competitions etc) there soon. So please subscribe to JAPAN BUZZ Facebook Page to receive exciting notifications ! …
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GSL (Green Site License) Facebook page run by RAUL K.K. has started an eco campaign, Doctor Ecomo’s Eco Life Navi. GSL is a service provided to reduce the amount of CO2 and help companies participate in green projects. By collecting 10 likes, RAUL K.K. plants a tree in a Mongolian desert, also users who clicked ‘Like’…
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We have been lucky enough to be able to guest post an article on one of the UK’s leading digital marketing blogs, The Wall (a BrandRepublic Group website). We’ve written a overview summary on why Japanese Social Media is hot for brands. You can read the post from here — http://www.wallblog.co.uk/2012/02/07/5-reasons-why-japanese-social-media-is-now-hot-for-brands/ Thanks Kana & The JAPAN…
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More than half of the corporations in Japan have revealed that they will be increasing their budget for Social Media Marketing in 2012 — based on the study carried out by the SendenKaigi team. 100 corporations including manufactures, brands and service providers with Web promotions, Facebook pages, Websites and Ecommerce sites joined this study. 49%…
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Activity around new graduate recruitment is very popular in Japan. It takes up most of the last year of University life — getting fresh eyed students ready for a bright future. CV touch-ups, manner reviews, attending seminars, job fairs, buying a low key suit, bag and shoes. For years many things remained the same. But…
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At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or…
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What’s your favourite Coca Cola Japan drink? Georgia? Real Gold? Aquarius? There are many brands under Coca Cola – my personal favourite is SO-KEN-Bi-CHA (super delicious and refreshing). Last year CNET Japan published a list of the top 50 companies utilising Social Media for brand promotion (based on AMN’s study). Coca cola was number 1.…
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