LINE Ads Platform

URL: http://linecorp.com/en/company/mission   LINE, a communication app for electronic devices, launched its advertising service called LINE Ads Platform in June, 2016. It combines a bidding and customised targeting system. There are now 68 million LINE users in Japan, so it’s a date companies who are looking to create targeted ads on LINE are looking forward to.…

Sports Marketing in Japan

 URL: https://tokyo2020.jp/en/games/emblem/   Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near future. This time on JapanBuzz, we’re looking at the digital marketing strategy of sports events campaigns in Japan compared to some sports events in countries outside of Japan. This article will be included following…