As the comes to a close here’s a run down of the top 20 most popular Instagram accounts and Japanese influencers in Japan! Naomi Watanabe A famous Japanese comedian with 8.4 million followers https://www.instagram.com/watanabenaomi703 View this post on Instagram 台湾へお仕事で2日間だけ行ってきました！ 待ちに待った小籠包が来た時の顔やば🤪 デブ丸出し😂😂 からの食べた時の満足顔ウザ😂 お気に入りはタロイモ小籠包👻 #😋 #🇹🇼 #好食 A post shared by 渡辺直美 (@watanabenaomi703) on…
In Japan many companies are already using social media such as Facebook, Twitter, LINE and Instagram for marketing purposes. In 2018 using influencer marketing is a strategy more and more Japanese companies are implementing alongside their social media strategy. Consumers are exposed to over 10,000 messages from brands every day according to IE School of…
We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style. However not every Japanese girl wears clothes like her. In this article we’re going to categorise 5 styles of Japanese influencer fashion tribes. きれいめ / Kireime Style – @reinahoshi Japanese…
It’s often said that Japan has a unique “kawaii” culture and the way makeup is applied is often different to western countries. You might be surprised to see these types of videos because Japanese makeup is quite unique and Japan’s beauty definition might be different compared to other countries, especially western countries. 佐々木あさひ Asahi Sasaki…
This year many Japanese influencers have appeared all categories. In this post we highlight 10 Japanese male influencers for 2018. Prince Ryuchell A model with 1m followers. He’s quite famous in Japan due to his unique fashion and character. He’s a Harajuku style person. View this post on Instagram NYX PROFESSIONAL MAKEUP 東急プラザ原宿表参道 日本1号店オープ二ングイベントに、出演させていただきました🙌🏾💖🎉 「Hand's…
In the age of fast changing digital PR the platforms marketers use change quickly. After Instagram changed its algorithm, influencer campaigns became even more popular across the globe. Can the same apply to Japan? The answer of course is “yes” and brands can promote themselves in the Japanese market using influencer marketing, digital PR 2.0.…
We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although there are many Japanese fashion bloggers/Instagrammers, they can be quite different from those in other countries. This time on JapanBuzz, we’re looking at some popular Japanese fashion bloggers/Instagrammers. Mappy is one of the best…
Japanese Forums are quite popular in Japan and have developed uniquely. There are only a few fashion specific forum websites, but we can see many similar forum Apps. So let’s check out some of these Japanese forum and Fashion APP trends. Forum Girls Talk Girls Talk is a completely anonymous forum only for women. The forum achieved…
Since the 1980’s people have welcomed luxury brands in Japan. Many Japanese people are fond of history & tradition, so the stories of luxury brands resonate well. Customers buy luxury brand products to express their identity or wealth, however recently due to the recession, many people can’t afford them. In addition, national and international mega fast fashion retail shops play…
A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent them for a month. The latest collection in your cupboard. What’s more if you like the items you can buy them at a 20% discount. Sounds great right?! Well several services offering unlimited borrowing for…