Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…
The word Otaku (nerd) hasn’t had a very good image in the past and is often seen as a little anti-social and unfashionable. Otaku are people who show a very strong interest in hobbies or specific fields/genres. Since 2000 the definition has expanded, first seen as anime-related, but now many activities are seen to be…
Instagram is extremely popular in Japan and has many influencers on the platform. In this article we highlight 10 of the most popular male instagram influencers in Japan for 2020. The list has a whole range of influencers from comedians to actors and musicians. Tomohisa Yamashita 4.2 million followers Also widely known as Yamapi, Tomohisa…
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman. However despite the Kawaii (cute) culture, some women are breaking new ground and redefining what it means to be a Japanese woman in modern…
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of modern Japanese influencer beauty trends in…
Japan, one of the world’s most technological advanced nations recently gave birth to Liam Nikuro, the first highly realistic Japanese male virtual influencers. In response to the growing interest in artificial intelligence and the expected $3.6 billion global investment from the fashion industry, Miyaji Hiroshi in collaboration with Wang Seku founded 1secInc. in January of…
As the comes to a close here’s a run down of the top 20 most popular Instagram accounts and Japanese influencers in Japan! You can now read our updated list for 2019 here Top 20 Japanese Influencers on Instagram 2019 Naomi Watanabe A famous Japanese comedian with 8.4 million followers https://www.instagram.com/watanabenaomi703 Rola A famous model…
In Japan many companies are already using social media such as Facebook, Twitter, LINE and Instagram for marketing purposes. In 2018 using influencer marketing is a strategy more and more Japanese companies are implementing alongside their social media strategy. Consumers are exposed to over 10,000 messages from brands every day according to IE School of…
We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style. However not every Japanese girl wears clothes like her. In this article we’re going to categorise 5 styles of Japanese influencer fashion tribes. きれいめ / Kireime Style – @reinahoshi Japanese…
It’s often said that Japan has a unique “kawaii” culture and the way makeup is applied is often different to western countries. You might be surprised to see these types of videos because Japanese makeup is quite unique and Japan’s beauty definition might be different compared to other countries, especially western countries. 佐々木あさひ Asahi Sasaki…