Delistagrammer! 3 Great Examples of Influencer Campaigns by Food Brands in Japan

With the right content, food campaigns can influence people’s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let’s take a look at 3 food brands in Japan that have successfully used influencer campaigns…

Top 3 Japanese Mum Instagrammers

Mothers tend to be heavy Instagram users because of their desire to connect with other mums on Instagram, to share their thoughts, and to tell  parenting stories. There are hashtags that are commonly used by Japanese mothers: #プレママ #ママコーデ #ワークママ #新米ママ #育児日記. Here are 3 active Japanese mama Instagrammers that you should know!   1.…

Japanese Influencer Marketing 2018 – 5 reasons why Micro Influencers will shine

We all know influencer marketing will be a major spend for businesses in 2018. More and more companies are engaging external influencer marketing agencies for strategy and execution work, because it just performs in a much more cost effective way than TV commercials. User generated content appears to have more genuine influence on the public’s…

Top 20 Japanese Influencers on Instagram 2017

As in the rest of the world Influencer marketing is very popular in Japan.  Here’s a run down of the top 20 most popular Instagram accounts in Japan. 1. Naomi Watanabe A famous Japanese comedian with 6.8 million followers https://www.instagram.com/watanabenaomi703/ https://www.instagram.com/p/BPyuhEAFeMf/ 2. Rola A famous model in Japan with 4.6 million followers https://www.instagram.com/rolaofficial/ https://www.instagram.com/p/BU84oooFwuy 3. Kiko Mizuhara A…