With the right content, food campaigns can influence people’s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let’s take a look at 3 food brands in Japan that have successfully used influencer campaigns…
As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)? We imagine that measuring the campaign’s ROI is challenging for many marketers that deal with influencer marketing. According to a survey conducted by…
Mothers tend to be heavy Instagram users because of their desire to connect with other mums on Instagram, to share their thoughts, and to tell parenting stories. There are hashtags that are commonly used by Japanese mothers: #プレママ #ママコーデ #ワークママ #新米ママ #育児日記. Here are 3 active Japanese mama Instagrammers that you should know! 1.…
We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style. However not every Japanese girl wears clothes like her. In this article we’re going to categorise 5 styles of Japanese influencer fashion tribes. きれいめ / Kireime Style – @reinahoshi Japanese…
We’re going to see many more Japanese Youtube influencers in 2018. The word ‘Youtuber’ is now well-known in Japan and the number of people watching YouTube channels are increasing. This article is going to introduce top 5 Japanese Youtubers 2018. HIKAKIN HIKAKIN is Japan’s most popular Youtuber. He runs four channels which have 10.7 million…
We all know influencer marketing will be a major spend for businesses in 2018. More and more companies are engaging external influencer marketing agencies for strategy and execution work, because it just performs in a much more cost effective way than TV commercials. User generated content appears to have more genuine influence on the public’s…
Before introducing the top 10 lifestyle bloggers and Japanese influencers, let’s briefly explain the current Japanese blogger environment. In Japan, there are a lot of Japanese blogging services such as Ameba Blog, FC2 Blog, livedoor blog and LINE Blog. There are not only young bloggers but also bloggers that have a family and kids. They…
As in the rest of the world Influencer marketing is very popular in Japan. Here’s a run down of the top 20 most popular Instagram accounts in Japan. 1. Naomi Watanabe A famous Japanese comedian with 6.8 million followers https://www.instagram.com/watanabenaomi703/ https://www.instagram.com/p/BPyuhEAFeMf/ 2. Rola A famous model in Japan with 4.6 million followers https://www.instagram.com/rolaofficial/ https://www.instagram.com/p/BU84oooFwuy 3. Kiko Mizuhara A…