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Category Archives: Japanese Influencers

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Using the Shop Now for Instagram in Japan

Japanese Influencers, MarketingBy The JapanBuzz team27th February 2020Leave a comment

The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in a seamless way when using instagram. Before the Shop Now feature was introduced, URL within posts could not be displayed as link, so brands put just one URL in their profiles, directing users to visit…

Jitan Cosume, how Beauty Brands run their Social Media and Influencer Marketing in Japan

Japanese Influencers, Marketing, Social MediaBy The JapanBuzz team3rd February 2020Leave a comment

Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially in the morning before going to work or school. Often though they can’t spend 30 minutes or an hour every morning on makeup, so some Japanese women have found a way to do makeup in…

Japanese Influencer Marketing trends for 2020

Japanese Influencers, MarketingBy The JapanBuzz team23rd January 2020Leave a comment

Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by brands…

Top 20 Japanese Influencers on Instagram for 2020

Japanese InfluencersBy The JapanBuzz team15th January 2020Leave a comment

Instagram is becoming more popular every year in Japan, in October 19th last year this number was estimated to be 27 million! Celebrities are getting more followers too. Are you following any of them? Here is the updated list for 2020 of the top 20 Japanese Influencers on Instagram, following on from last year’s top…

5 influential Japanese women breaking stereotypes

Fashion, Japanese InfluencersBy The JapanBuzz team12th December 2019Leave a comment

Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman. However despite the Kawaii (cute) culture, some women are breaking new ground and redefining what it means to be a Japanese woman in modern…

3 Beauty brand campaigns in Japan 2019

Japanese Influencers, MarketingBy The JapanBuzz team25th November 2019Leave a comment

Today, social media such as FaceBook, Twitter, Instagram are integrated into daily life. In Japan as well, social media and Influencers have a strong influence on people and society. Many companies utilise social media and Japanese influencers to grow their business. In this article we’ll take a look at 3 popular beauty brands and how…

Top 10 Japanese Twitch streamers

Entertainment, Japanese InfluencersBy The JapanBuzz team3rd September 2019Leave a comment

Twitch has grown to be the leading game streaming platform in the world, with 2.2 million broadcasters monthly, and 15 million daily viewers in 2018. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older more traditional platforms such as YouTube Live or NicoNico. Its strength lies…

Hottest male influencers in Japan 2019

Japanese InfluencersBy The JapanBuzz team9th August 2019Leave a comment

Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top 10 Hottest Guy Ranking in Japan’.  It’s the easiest way to see what kind of looks younger Japanese girls are attracted too. We’ve picked those that have popular instagram accounts and are influencers in Japan,…

Using love stories for Japanese marketing

Japanese Influencers, MarketingBy The JapanBuzz team22nd July 2019Leave a comment

How we can use love stories when marketing in Japan and how can these themes be tied to influencer marketing? Across the globe love stories significantly affect people’s emotions, and are a powerful and entertaining form of content.  In today’s post, we take a look at how love stories used within Japanese marketing, especially those…

Japanese Top Youtuber Hajime

Top 10 Japanese YouTubers

Japanese InfluencersBy The JapanBuzz team5th July 2019Leave a comment

Youtube recently revealed that there are 63 million YouTube users in Japan. Youtube is a great platform if you want to publish long tail marketing videos. In Japan, many companies have collaborated with YouTubers to advertise their products. The video game and beauty industries have used YouTuber Influencer marketing the most Japan. Last year, there…

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