Japan’s Top Social Media Platforms – Updated 2024
Japanese social media offers a great opportunity for businesses to reach customers in a cost-effective and targeted way. By using the power of social media in Japan, also known as SNS, businesses can access the huge potential of the Japanese market and grow their customer base. Understanding Japan’s Social Media landscape, with its unique communication […]
What is LINE app Japan?
Have you heard of the app called LINE in Japan? Launched in 2011 to help people communicate after the Tohoku earthquake and tsunami, LINE was designed to work over the Internet, avoiding damaged phone lines. It has become more than just a way to text or call. Today, LINE is the most popular social media […]
The top 10 Tech Influencers in Japan 2024
In the fast-paced world of ever-evolving technology, Japanese Tech influencers stand out as experts offering accurate insights about products whilst guiding viewers on how to make the most of their features. When it comes to learning about tech products before making a purchase, many people in Japan rely on YouTube. Japanese YouTube influencers create detailed […]
Popular bloggers on Hatena Japan 2024
Hatena blog is one of the traditional blog platforms in Japan, with the active number of monthly users recently peaking at around 64 million users. The main users are people who have high internet literacy and relatively high annual income, with most above 30 about 70% male readership. Hatena blog can be perfect for backlink […]
Marketing and Advertising in Japan 10 Best Tips
If you’re looking to discover the secrets of marketing and advertising your products or services in Japan, you’ve found the perfect resource. Marketing and advertising in Japan is a unique blend of traditional practices with modern digital strategies, cultural uniqueness and advanced technology. Success requires understanding local consumer behaviours and preferences, which often needs a […]
Japanese Influencer Marketing trends for 2023
Japan is an attractive, yet challenging market for many international companies to enter, due to various factors such as the language barrier and cultural differences. However, by collaborating with Japanese influencers brands they can quickly reach a large and often hard-to-reach audience. Influencer marketing in Japan has become more important than ever, helping connect brands […]
Using Instagram Reels for marketing in Japan
Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not […]
The top 10 Japanese Instagram Hashtags for 2022
Many Japanese Instagram user search for information by using hashtags. Most of them though are in Japanese, making it difficult for foreign companies to connect with the Japanese audience. In this article, you can find information about the trending hashtags and how Japanese influencers engage with their audience in Japan. Here is the list of […]
What are the trends for Japanese Influence Marketing in 2022?
If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves […]
8 Japanese Food Delivery Influencers you should know
Food delivery or “Demae” as it is called in Japan, started over 300 years ago, and became so common you can even find food delivery scenes on traditional Ukiyo-e paintings. Japan is now one of the largest food delivery markets in the world, but still relatively untapped considering the size of its economy and population. […]