Top Social Media in Japan – Updated 2026
Japanese social media offers a great opportunity for businesses to reach customers in a cost-effective and targeted way. By using the power of social media in Japan, also known as SNS, businesses can access the huge potential of the Japanese market and grow their customer base. Understanding Japan’s Social Media landscape, with its unique communication […]
The top 10 Tech Influencers in Japan 2026
In the fast-paced world of ever-evolving technology, Japanese Tech influencers stand out as experts offering accurate insights about products whilst guiding viewers on how to make the most of their features. When it comes to learning about tech products before making a purchase, many people in Japan rely on YouTube. Japanese YouTube influencers create detailed […]
What is SNS? Understanding Social Media in Japan
In Japan, people rarely say “social media” and instead use SNS, which stands for Social Networking Service and refers to platforms where people connect, share and communicate online. The SNS landscape in Japan is different to most other countries. Local platforms like LINE offer all-in-one services, while global platforms like TikTok, YouTube and Instagram provide […]
What is LINE app Japan?
Have you heard of the app called LINE in Japan? Launched in 2011 to help people communicate after the Tohoku earthquake and tsunami, LINE was designed to work over the Internet, avoiding damaged phone lines. It has become more than just a way to text or call. Today, LINE is the most popular social media […]
Popular bloggers on Hatena Japan 2025
Hatena Blog, with 12.3 million users, is one of Japan’s traditional blogging platforms, boasting a total of 20 million page views. Its primary users are individuals with high internet literacy and relatively high incomes, with approximately 70% being men aged 30 and above. Hatena Blog is an excellent platform for building backlinks, running small-scale influencer […]
Marketing and Advertising in Japan 10 Best Tips
If you’re looking to discover the secrets of marketing and advertising your products or services in Japan, you’ve found the perfect resource. Marketing and advertising in Japan is a unique blend of traditional practices with modern digital strategies, cultural uniqueness and advanced technology. Success requires understanding local consumer behaviours and preferences, which often needs a […]
Japanese Influencer Marketing trends for 2023
Japan is an attractive, yet challenging market for many international companies to enter, due to various factors such as the language barrier and cultural differences. However, by collaborating with Japanese influencers brands they can quickly reach a large and often hard-to-reach audience. Influencer marketing in Japan has become more important than ever, helping connect brands […]
Using Instagram Reels for marketing in Japan
Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not […]
The top 10 Japanese Instagram Hashtags for 2022
Many Japanese Instagram user search for information by using hashtags. Most of them though are in Japanese, making it difficult for foreign companies to connect with the Japanese audience. In this article, you can find information about the trending hashtags and how Japanese influencers engage with their audience in Japan. Here is the list of […]
What are the trends for Japanese Influence Marketing in 2022?
If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves […]