The ultimate guide to Social Media in Japan 2023

Updated 2023 Japanese Social Media marketing is a significant opportunity for businesses to reach Japanese customers in a cost effective and targeted manner. By leveraging the power of social media, or SNS as it’s known in Japan, businesses can effectively tap into the immense potential of the Japanese market and grow their customer base. Understanding…

Japanese Influencer Marketing trends for 2023

Japan is an attractive, yet challenging market for many international companies to enter, due to various factors such as the language barrier and cultural differences. However by collaborating with Japanese influencers brands they can quickly reach a large and often hard to reach audience. Influencer marketing in Japan has become more important than ever, helping…

Celly Cecilia

What are the trends for Japanese Influence Marketing in 2022?

If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves…

The top 10 Japanese Tech Influencers in 2021

In a world where new technologies and product updates are constantly being released, it helps to have specialist knowledge from someone who can show you accurate product information and how to fully utilise product functions. In Japan, YouTube is often the first choice for people wanting to learn more before making purchase decisions, and the…

Japanese Influencer Instagram Katoco0326

5 Reasons why Japanese Influencer Marketing is Unique

Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing. …