Men with high interests in fashion and beauty who love to act in a self indulged & manly manner towards females.. These men are now newly identified as Sir Café au lait in research around fashion/beauty awareness in young generations carried out by Dentsu Lab. These young males are considered to be highly active in…
In Japan, Social Media is considered to be a place for individuals and business accounts. This can also be said about the western market. We as individuals surf through Social Media interacting with friends and getting interesting information shared by the people we follow. Also we know people do share information companies share on their…
Japan has always been known as a nation with big passion for characters/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this. Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice…
Happy Easter Everyone ! Just a quick news flash — Twitter launched new Profile page and Brand page service in Japan on the 2nd of April 2012. The services are provided for the Twitter advertising ‘Promo-Shohin’ users. In the new profile pages, users can show selected a tweet at the top of the timeline as…
Waboom! The world’s biggest Social Media platform, Facebook, has finally hit 10 million active users in Japan, according to IBT Japan. To clarify the definition of ‘active user’, we mean the people who’re logged in more than once over a period of one month. If we talk about the number of registered users, it’s expected…
UNIQLO has launched “Uniqlo Check-In Chance” campaign for their Ginza store opening. http://www.uniqlo.com/check-in-ginza/ How it works:By checking into any of it’s 62 stores in Tokyo, everyone can get a 100 yen coupon.From there 20 people will win either 2,000 yen or 1,000 yen coupons. Late last year, Uniqlo did another check-in campaign celebrating the establishment…
Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively. 1. Freshness Is it a live or archived information? 2. Openness Is the information open to the public or closed?…
With the new Facebook timeline, the cover image is a perfect place to tell a story about your brand. And this is no exception when it comes to Japanese Social Media practice. Tell a good story about what you’re doing and who you are. Here are my favourite Facebook cover images and why. Roppongi Nouen…
The collaboration combines the Ameba advertising product, which is run by CyberAgent, ‘Ameba for Smartphone Touch Campus’, and ‘Yahoo! JAPAN Smart Panel Expand’ provided by Yahoo Japan. The advertisement owner is able to publish an Ad to the Smartphone pages of Ameba and Yahoo with one purchase. According to CyberAgent, this is going to be…
We are thrilled to share the news that our company was recently been featured in Campaign Asia, one of the leading industry publications with a strong online and offline presence. The article provides an overview of our latest service, JAPAN BUZZ, and highlights its unique features and benefits. https://www.campaignasia.com/Article/290605,uk-japan-digital-agency-launches-social-media-service.aspx As a digital agency focused on…