Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing.…
Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…
Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn’t stop its growth last year and only strengthened the power of…
This year brands in Japan have been forced to adapt to the unexpected Covid-19 pandemic. In this article we’ll take a look at how influencer marketing has changed during the stay-home period, and what brands can now do to approach consumers. We’ll also look into how influencer marketing in Japan has evolved in recent years…
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and includes purchase, negotiation, and arrangement – aiming…
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by brands…
We mentioned a little bit about TikTok in a previous post. To recap, TikTok is a video sharing platform enjoyed by over 500 million monthly active users in over 150 countries since the launch in 2016 (WOW!). In Japan, some say that more than 70% of teens know or have used the app. It’s predominantly…
Time flies so fast – we’re already entering the final quarter of 2018! Now is a great time to review major social media platform trends in Japan, including one of the biggest marketing trends, Influencer Marketing. Looking ahead will allow us to plan for 2019, so let’s look at progress and prediction by social media…