By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular Japanese Influencer platforms These are the most popular social media…
Updated 2023 Japanese Social Media marketing is a significant opportunity for businesses to reach Japanese customers in a cost effective and targeted manner. By leveraging the power of social media, or SNS as it’s known in Japan, businesses can effectively tap into the immense potential of the Japanese market and grow their customer base. Understanding…
Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques such as social media and influencer marketing to enable success. Japan is a very unique market and some techniques are particular to this…
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and includes purchase, negotiation, and arrangement – aiming…