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Fashion Bloggers in Japan

We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although there are many Japanese fashion bloggers/Instagrammers, they can be quite different from those in other countries. This time on JapanBuzz, we’re looking at some popular Japanese fashion bloggers/Instagrammers.

Mappy is one of the best fashion bloggers/Instagrammers in Japan. Just 15-years-old, Mappy was chosen as one top 7 female fashion Instagrammers to follow by VOGUE Japan in 2014.

for @eclectic_magazine @marco149 @matsuno71 sumire ❤️❤️

Mappyさん(@bopmappy)が投稿した写真 –

by @marco149 styling:sumire hayakawa hair&make:@matsuno71

Mappyさん(@bopmappy)が投稿した写真 –

Mappyさん(@bopmappy)が投稿した写真

She was promoted as an official Instagrammer during Isetan’s new project called this is Japan which lets people around the world know new aspects of Japan by posting pictures in Japan on Instagram.

this is japan

URL: http://this-is-japan.jp/

There are other famous fashion bloggers/Instagrammers who feature affordable clothing. Puchipura code or puchipura fashion is often heard among those bloggers. Puchi comes from petit in French and pura is the abbreviation form of price in English, so puchipura means affordable price in Japanese. Two examples are Coco and Itsutake, ranking as popular puchipura fashion bloggers. Most are aged 30+ and mainly use Ameba blog aka Ameblo which is a well-known Japanese blogging website and Instagram. Coco is an official UNIQLO influencer.

2016.6.18 todays outfit❤︎ あまりに暑いから サラサラなGUのスカンツに ユニクロで話題すぎる リブTあわせ。 テラコッタにネイビー、 やっぱり好きな組み合わせ✨ #テラコッタ ・ ・ #リブクルーネックT … @uniqlo @uniqlo_ginza #スカンツ .… @gu_global #gu #ジーユー かごバッグ … @donobanweb #donoban サンダル … #ビルケン ハット … @beams_official アクセサリー … @lacherie73 #lacherie ・ ・ #ママコーデ #ママコーディネート #ママファッション #今日のコーデ #プチプラコーデ #プチプラ #hotmamatown #mamagirl #ホットママタウン #kurashiru #locari #ロカリ#ootd_kob #beaustagrammer #4yuuu #sherylootd #ママスタ夏コーデ #スナップミー #楽天お買い物部 #ユニクロきれいめ部 #guコーデ部 #uniqloginza

coco♡◡̈⃝⋆*さん(@rococo39)が投稿した写真 –

These fashion bloggers have published fashion books and they sometimes even post pictures of their stylish children as well!

On the other hand, Aki Weng, another blogger, promotes luxury fashion. Her pictures are neater and more sophisticated. One of the reasons might be the background and settings she chooses for her pictures.

Weekend pink…???????????? #totallook #weekend #outfit #tokyo #wiwt #pink #mylan #emiliopucci #dior #akiweng

Aki Wengさん(@akinyc)が投稿した写真 –


There are other unique fashion bloggers/Instagrammers such as MEGBABY, Alisa Ueno and Usuke Devil. MEGBABY and Alisa often write their personal life on their blogs, but Usuke hasn’t updated his blog post since April in 2015.

梅雨入りしたってほんと?????☔️ #久しぶりのおだんごヘア #OOTD Dress,bag #fendi Shoes #chanel

megbaby????????????さん(@_megbaby_)が投稿した写真 –

#ポーズがなんか爆 @Nike x @olivier_rousteing top // @chample_tokyo denim // @togaarchives shoes // @figandviper socks

Alisa Ueno FIG&VIPERさん(@alisaueno)が投稿した写真 –

ひさしぶり…..になっちゃったね????げんきだった?? #blondhair #mima_candycolor #bloc

????さん(@screamer29)が投稿した写真 –

Looking at the followers’ comments, we can see the bloggers are idolised and admire. In addition, Alisa is a so-called Neo Gal which is thought to have evolved from Gyaru in the 1990s to 2000s (If you want to know more about Neo Gal and Gyaru, this interesting article will help!). Usuke is called Neo Ikemen which means a new good-looking men, with looks genderless and stylish. According to DO-RA, because of their genderless style and boyish outfits trend in Japan, Neo Ikemen are becoming popular.

Atsuko Kikuchi is a published fashion illustrator. She mainly posts her illustrations on Instagram and U-NEXT which is an online movie, music and book rental service website. She not only draws fashion but also adds her fashion tips on the  drawings.

Fashion Sketch Book - 2

Japanese fashion bloggers/Instagrammers diversify by age group and fashion style. Some of them publish their own fashion books and some of them seem create new categories of Japanese fashion such as Neo Gal and Neo Ikemen. When fashion bloggers/Instagrammers gain loyal followers, what they wear and what they use for beauty can be the trend of the times.

References [English: E, Japanese: J]

Mappy

[J] http://mappy-droptokyo.tumblr.com/

[J] https://www.instagram.com/bopmappy/

[J] http://www.vogue.co.jp/celebrity/risingstar/2014-06-09/

[E/J] http://www.tokyofashiondiaries.com/mappy-not-japanese-tavi/

[J/E] http://this-is-japan.jp/

[E] http://en.fashion-headline.com/article/2016/04/14/2525.html

[J] http://www.fashion-headline.com/article/2016/04/13/14224.html

Coco

[J] http://ameblo.jp/rocobaby/

[J] https://www.instagram.com/rococo39/

Itsutake

[J] http://ameblo.jp/yuuyaismyself/

[J] https://www.instagram.com/itutake/

Aki Weng

[J] http://ameblo.jp/akihappylovelylife/

[E/J] https://www.instagram.com/akinyc/

MEGBABY

[J] https://twitter.com/megbaby_offi

[J] https://www.instagram.com/_megbaby_/

Alisa Ueno

[J] http://ameblo.jp/ueno-arisa/

[J] https://twitter.com/alisaueno?lang=ja

[E/J] https://www.instagram.com/alisaueno/

Usuke Devil

[J] http://ameblo.jp/screamer29/ (last update: 29/4/2015)

[J] https://twitter.com/screamer29

[E/J] https://www.instagram.com/screamer29/

Atsuko Kikuchi

[J] http://viimumu.exblog.jp/ (last update: 17/1/2015)

[J] https://twitter.com/oookickooo

[J] https://www.instagram.com/oookickooo/

[J] http://video.unext.jp/feature/cp/fashionandmovie/

NEO GAL

[J] http://tokinari.jp/trend/1518/

[J] http://mery.jp/14053

NEO IKEMEN

[J] http://do-ra.org/2015/12/04/21932/

[E] https://i-d.vice.com/en_us/article/exploring-genderless-kei-harajukus-online-fashion-revival

Other

[J] https://colorful-instagram.com/should-follow-famous-account

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