Japan’s beauty culture, from a Geisha’s elaborate makeup to modern J-beauty makeup and beauty influencers, has captivated people globally. The country’s focus on appearance and detail has led to the creation of unique beauty practices and sought after beauty products. Japanese culture places a strong emphasis on “kawaii,” or cuteness, which is reflected in fashion,…
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The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…
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Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not…
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The opinions of influencers are undoubtedly significant in boosting consumer’s buying behaviour in Japan. According to a report on consumer behaviour by Chocostory, 30 percent of people surveyed reported that they would purchase products based on influencer and celebrities posts. Virtual influencers are similar to human influencers, but are fully managed by their creators. From…
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Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go to place for Japanese influencers. Instagram is similar to a fashion guide book for many Japanese fashionistas, so here we explore the most popular Japanese fashion…
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Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing. …
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Japanese fashion is nothing if not innovative, and Japanese fashion magazines for women are paid close attention by the fashion discerning citizens of Tokyo and across Japan. These magazines are specifically tailored and curated for each possible target demographic you could think of and this, along with the beautifully coordinated outfits is the key reason…
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What are the most popular hashtags in Japan on Instagram? In this article, we’ll introduce and translate the trending Japanese hashtags in 2021, and also explain which community hashtags Japanese Instagram or “Insta” users are searching for to connect with fellow like minded folk. As you may already have read, a post with at least…
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Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…
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The word Otaku (nerd) hasn’t had a very good image in the past and is often seen as a little anti-social and unfashionable. Otaku are people who show a very strong interest in hobbies or specific fields/genres. Since 2000 the definition has expanded, first seen as anime-related, but now many activities are seen to be…
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