Japan is the birth place of anime and manga, so as expected illustration is very popular among Japanese influencers. Parenting themed illustrators are one of the most popular categories of illustrators. Parenting diaries are drawn based on actual experiences, and are very popular as they can be a helpful reference and viewers made up of dads and moms who show empathy. In this article, we’ll introduce 4 influencers and collaboration examples.
tsumugitopan × Biore UV Kids Pure Milk
Tsumupapa is an illustrator who draws diaries about his 4 yr old daughter and 1 yr old son, he has more than 640,000 followers on Instagram. He recently collaborated with the Japanese sunscreen brand, Biore UV Kids Pure Milk for Biore. He released his original commercial for Biore UV Kids Pure Milk where his daughter and son sang about the product on his post. His soft and gentle illustration style and his original CM has attracted the attention of many followers.
tomekomet × Spotify Kids
Tomekko, an illustrator who draws diaries about her 3 sons has more than 160,000 followers on Instagram. She draws her 3 kids and the joys of parenting as it really is, so she gets a lot of sympathy from her followers. Spotify Kids recently collaborated with Tomekko, she drew her Spotify Kids experience with each of her 3 children, along with details about the app.
motok68 × Diane Botanical
MOTOKO is an illustrator who draws diaries about her 4 kids in a manga style, she has more than 195,000 followers on Instagram. “Diane Botanical”, a form type body soap recently collaborated with MOTOKO. This product is plant based body soap and free from additives, therefore babies can use this product.
matsuzakishiori × Disney +
Shiori Matsuzaki is an illustrator who draws diaries about her 6 yr old girl, her soft touch illustrations attracted more than 100,000 followers on Instagram. She recently promoted “Disney +”, an official Disney video streaming service recently released in Japan. She introduced her Disney + experience in a manga style with details explaining about the app.
So as you can see in these examples, there are many types of parenting illustration influencers collaborating with brands in Japan. Illustration influencers are very part of Japanese culture and can get high engagement. If you’re considering influencer marketing in Japan, please feel free to contact us, we can help you find appropriate Japanese illustrator influencers for your brand.
