With the new Facebook timeline, the cover image is a perfect place to tell a story about your brand. And this is no exception when it comes to Japanese Social Media practice. Tell a good story about what you’re doing and who you are.
Here are my favourite Facebook cover images and why.
No text used, but fantastic use of space. Smily faces with fresh vegetables they grew in their Roppongi Farm. The imagery tells people a story about what they do. There’s no need to use any text.
The Olympic Games
A rich & timely image makes for a good promotion.
Look at the top handle attached to the profile image, that’s a Macy’s shopping bag! When there’s no text inserted in the image, it’s good to have punchy text like this within the original image.
Captain Morgan USA
This is another example with a good profile image use. It’s fun but not too playful in a good way.
It’s good not to leave too much blank space unless it’s utilised to make maximum impact for your cover image. Also it’s good to have the brand logo somewhere if it’s not in the profile image.
History of Louis Vitton trunks. Heritage brands often seem to use the ‘timeline’ to make a history of images. It’s therefore a natural move for this luxury brand.
Another heritage brand’s history theme cover image. T.BURBERRY & SONS.
No need to worry. We have sometime to do the transition. Observe, learn and make most of it! Here are some useful links.
About New Facebook Pages:
Help for Facebook Page Timeline
Preview the New Facebook Pages
Kana & The JAPAN BUZZ Team