Hatena blog is one of the traditional blog platforms in Japan, with the active number of monthly users recently peaking at around 64 million users. The main users are people who have high internet literacy and relatively high annual income, with most above 30 about 70% male readership. Hatena blog can be perfect for backlink building, small influencer campaigns and running ads targeting families.
In this article, we will introduce the top 10 Japanese bloggers on Hatena blog in 2022.
Top 10 bloggers by the number of readers on Hatena Japan
- Everything you’ve ever dreamed
- ASKA_burnishs tone’s diary
- Kazuyo Katsuma’s blog that thoroughly uploads maniac stories
- Yutorism
- It’s not a crush or love
- Shirokuma no kuzukago
- Kansou
- Toianna gudaguda
- Pha no nikki
- Honeshabri
1. Everything you’ve ever dreamed 11,000 readers
Topic: Diary of a Salaryman
This writer is a salaryman, a Japanese word for an office worker. Recently he has published a book called “I am not despairing of the life of a company employee. However, when I think about my current workplace for the rest of my life, I feel like I’m going to have a hole in my stomach (Translated)”. As his content ideas come from his heart and real experiences, many find them relatable. Moreover, as there are many Japanese people seeking to figure out the meaning of work, content related to business is in high demand for working people.
2. ASKA_burnishs tone’s diary 8,500 readers
Topic: Diary, Life
ASKA is a well-known singer songwriter in Japan. He has not been active on Hatena blog, but his readers keep increasing as he has core fans. In his blog posts, he wrote about his life and crowd funding he started during the pandemic.
3. Kazuyo Katsuma’s blog that thoroughly uploads maniac stories 7,700 readers
Topic: Digital products, Life hack
This writer is a lecturer and holds classes for working people who want to acquire work skills, start a new business or enter the publishing industry. In her blog, she mainly gives reviews on electronic appliances she used, which is totally different from her work.
4. Yutorism 7,500 readers
Topic: Finance
This writer is an IT consultant working in Tokyo. His topics range from finance to current affairs, savings and accounting. As he is a father of two children, he also shares his experience working while child-rearing.
5. It’s not a crush or love 7,200 readers
Topic: Idols
The writer of this blog is also an ordinary person who has an enthusiastic love for idol groups from Jonny, which is one of the main Japanese talent agencies. In this blog, she talks about the concerts she has been to and other content related to the idol groups. She has also written articles for some magazines, as she is expert in this field.
6. Shirokuma no kuzukago 6,800 readers
Topic: Society and Gaming
Shirokuma is a blogger, writer and a psychiatrist. He has published several books such as “I want to be someone” and “About the inconvenience of a healthy, clean and morally orderly society,” which talks about the difficulties in shaping one’s own identity. In his blog, he also shares info about gaming, which seems to attract many gaming fans.
7. Kansou 6,300 readers
Topic: Music and entertainment
In this blog, you can learn about Japanese tv shows, movies and music through a review of a writer. The way he writes the blog is very comical. For example, he titled the article about the movies he watched as “5 Japanese movies I recently watched on Amazon Prime that were disgusting and I don’t want to see them again.” His writing style is unique, which is the reason why many are curious about his reviews.
8. Toianna gudaguda 6,000 readers
Topic: Job hunting, love
As someone working as a freelancer based in Tokyo and London, she shares the difficulties she faces. She is relatively new to the platform and grew her readers as she posts almost everyday. You can get useful tips from her experiences.
9. Pha no nikki 4,800 readers
Topic: Lifestyle
This blog is about those who choose not to work in corporate life. In his blog, he says he just wants to sleep and live every day. His books include “Happiness without having” and “List of things he will not do.” He is a master of choosing his own path regardless of what people say. As the social pressure is strong in Japanese culture, which can prevent many doing what they want to do, he promotes an inspiring way of living.
10. Honeshabri 4,600 readers
Topic: Books
This blog gives a thorough review on the books that the writer has read in the past. Ranging from business books to self help books, he covers a wide range of genres. He also tries to connect the books to anime and manga, which is unique from other reviewers.
Why run marketing campaigns on Hatena Japan?
The types of bloggers we see on Hatena blog ranges from business to books to entertainment. Compared to other platforms, this one is more niche, targeting an audience who have specific interests. So if you are wondering where you can look for niche audiences, this might be the place. Hatena blogs rank well on Google, so can also be used to build backlinks
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