Hatena Blog, with 12.3 million users, is one of Japan’s traditional blogging platforms, boasting a total of 20 million page views. Its primary users are individuals with high internet literacy and relatively high incomes, with approximately 70% being men aged 30 and above. Hatena Blog is an excellent platform for building backlinks, running small-scale influencer campaigns, and placing ads targeting families. This article highlights the top 10 Japanese bloggers on Hatena Blog for 2025.
Top 10 bloggers by the number of readers on Hatena Japan 2025
- Hatena Blog Development Blog
- Everything you’ve ever Dreamed
- ASKA_burnishstone’s diary
- Kazuyo Katsuma’s blog that thoroughly uploads maniac stories
- Yutorism
- Kansou
- It’s not a crush or love
- Shirokuma no kuzukago
- Toianna no gudaguda
- Neurosurgeon, Takeda-kun.
1. Hatena Blog Development Blog
22477 readers
Topic: news, setting
The Hatena Blog Development Blog is the official blog of Hatena Co., Ltd., the company behind the blogging service “Hatena Blog.” It shares updates and information about the development and improvement of the platform. This blog covers details about new features, service enhancements, and reports on bug fixes and updates based on user feedback. It also provides information about changes to design templates, UI updates, and maintenance schedules, including planned downtimes and their outcomes. Additionally, the blog offers insights into the technical aspects and processes behind the development, sharing the team’s vision and efforts to improve the service. Occasionally, it highlights user success stories and innovative use cases, making it a valuable resource for users to gather information and discover new ways to maximize their experience with Hatena Blog. With its blend of technical updates and user-focused content, the Hatena Blog Development Blog serves as a bridge between the service and its users.
2. Everything you’ve ever Dreamed
12,278 readers
Topic: Diary of a Salaryman
This writer is a salaryman, a Japanese word for an office worker. In 2019, he published a book called “I am not despairing of the life of a company employee. However, when I think about my current workplace for the rest of my life, I feel like I’m going to have a hole in my stomach (Translated)”. As his content ideas come from his heart and real experiences, many find them relatable. Moreover, as there are many Japanese people seeking to figure out the meaning of work, content related to business is in high demand for working people.
3. ASKA_burnishstone’s diary
8,552 readers
Topic: Diary, Life
ASKA is a well-known singer songwriter in Japan. He has not been active on Hatena blog, but his readers keep increasing as he has core fans. In his blog posts, he wrote about his life and crowd funding he started during the pandemic.
4. Kazuyo Katsuma’s blog that thoroughly uploads maniac stories
7,983 readers
Topic: Digital products, Life hack
This writer is a lecturer and holds classes for working people who want to acquire work skills, start a new business or enter the publishing industry. In her blog, she mainly gives reviews on electronic appliances she used, which is totally different from her work.
5. Yutorism
7,588 readers
Topic: Finance
This writer is an IT consultant working in Tokyo. His topics range from finance to current affairs, savings and accounting. As he is a father of two children, he also shares his experience working while child-rearing.
6. Kansou
7,443 readers
Topic: Music, Entertainment
In this blog, you can learn about Japanese tv shows, movies and music through a review of a writer. The way he writes the blog is very comical. For example, he titled the article about the movies he watched as “5 Japanese movies I recently watched on Amazon Prime that were disgusting and I don’t want to see them again.” His writing style is unique, which is the reason why many are curious about his reviews.
7. Shirokuma no kuzukago
7,287 readers
Topic: Society, Gaming
Shirokuma is a blogger, writer and a psychiatrist. He has published several books such as “I want to be someone” and “About the inconvenience of a healthy, clean and morally orderly society,” which talks about the difficulties in shaping one’s own identity. In his blog, he also shares info about gaming, which seems to attract many gaming fans.
8. It’s not a crush or love
7,232 readers
Topic: Idols
The writer of this blog is also an ordinary person who has an enthusiastic love for idol groups from Jonny, which is one of the main Japanese talent agencies. In this blog, she talks about the concerts she has been to and other content related to the idol groups. She has also written articles for some magazines, as she is expert in this field.
9. Toianna no gudaguda
6,036 readers
Topic: Job hunting, Love
While she has not been active on Hatena blog recently, Toianna, a freelancer based in Tokyo and London, shared the difficulties she faced and how she navigated through them on her blog. She grew her readers as she posted almost everyday. Even now, readers can still get useful tips from her experiences.
10. Neurosurgeon, Takeda-kun.
5528 readers
Topic: doctor, horror
Neurosurgeon, Takeda-kun is a webcomic often described as a “medical horror manga.” Set in the fictional city of Akaike, the story follows Takeda, a neurosurgeon at the city hospital notorious for his lack of surgical skill and the medical accidents that ensue, and “I”—his supervisor, Furukou, who finds himself constantly manipulated by Takeda. As of its 2023 serialization, the author’s identity remains undisclosed, with credit attributed to the “Dr. Takeda, Neurosurgeon Production Committee.”
Why run marketing campaigns on Hatena Japan?
The types of bloggers we see on Hatena blog ranges from business to books to entertainment. Compared to other platforms, this one is more niche, targeting an audience who have specific interests. So if you are wondering where you can look for niche audiences, this might be the place. Hatena blogs rank well on Google, so can also be used to build backlinks.
At JapanBuzz we offer Japanese influencer and marketing services, if you would like some help then please get in touch.
