Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…
Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn’t stop its growth last year and only strengthened the power of…
Looking back on the last twelve months, here at JapanBuzz we’ve been reflecting on what has been an extraordinary year and how it might affect the world of Japanese Influencer Marketing in 2021. The impact of Covid-19 has touched every workplace and restrictions on daily life are still continuing for many of us. We have…