Japanese Social Media, Influencer Marketing and SEO Key Content
Japan’s beauty culture, from a Geisha’s elaborate makeup to modern J-beauty makeup and beauty influencers, has captivated people globally. The country’s focus on appearance and detail has led to the creation of unique beauty practices and sought after beauty products. Japanese culture places a strong emphasis on “kawaii,” or cuteness, which is reflected in fashion,…
Japanese VTubers or virtual YouTubers use virtual avatars to create content and are very popular in Japan. VTubers post music videos, game reviews, drawing content, live stream and create sponsored video content. Most of the Japanese VTubers operate livestreams making use of the YouTube SuperChat function, a YouTube gifting system, and use real time motion…
This year YouTube has seen a large number of Japanese gamers join the platform. This is because of the growth of esports, VR/AR games, live streaming, mobile gaming, SuperChat and VTubers. As we all know Japan is the home of Nintendo and Pokemon, there is a historical and strong market for gaming. The game industry…
Live streaming platforms are very popular for both influencers and businesses in Japan. With Japan’s fast internet speeds these platforms allow streamers to connect with their audiences in real time. In Japan, livestreaming is popular and the YouTube Super Chat gifting system, also known as Supacha (スパチャ) is commonly used. The Japanese word for this…
As of 2023, Instagram continues to be one of the most popular and widely used social media platforms for Influencer marketing in Japan, with an impressive 46.1 million active users. With Instagram remaining a dominant force in Japan’s social media landscape, staying informed on the current trends and popular Japanese influencers is crucial for the…
Discover the Top Influencers in Japan by follower count for 2023! In this comprehensive guide, we look at the most popular YouTube, Instagram, and TikTok influencers in Japan. Stay ahead of trends as we take a deep dive into current trends and explore some popular Japanese influencers. Use this information to help you make informed…
Japan is an attractive, yet challenging market for many international companies to enter, due to various factors such as the language barrier and cultural differences. However by collaborating with Japanese influencers brands they can quickly reach a large and often hard to reach audience. Influencer marketing in Japan has become more important than ever, helping…
YouTube is one of the most popular social media platforms in Japan with a user base mainly made up of men and women in their teens to 30s, but also popular among other ages. YouTube is an attractive platform to market your service and products when entering Japan. In this article, we look at the…
Abema blog, a traditional Japanese blogging platform has been running for many years. It was originally used by many popular among celebrities, but is popular among mothers and you can see a lot of family content. Female users account for 75% of the visitors, and the majority of them are in their 30s to 50s.…
Hatena blog is one of the traditional blog platforms in Japan, with the active number of monthly users recently peaking at around 64 million users. The main users are people who have high internet literacy and relatively high annual income, with most above 30 about 70% male readership. Hatena blog can be perfect for backlink…