Japanese Social Media, Influencer Marketing and SEO Other Content
The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in a seamless way when using instagram. Before the Shop Now feature was introduced, URL within posts could not be displayed as link, so brands put just one URL in their profiles, directing users to visit…
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially in the morning before going to work or school. Often though they can’t spend 30 minutes or an hour every morning on makeup, so some Japanese women have found a way to do makeup in…
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by brands…
With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series in Japan and abroad. Many of these dramas have large amount of viewers and are a good place to advertise your product or brand through product placement. The marketing industry is always seeking new methods…
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman. However despite the Kawaii (cute) culture, some women are breaking new ground and redefining what it means to be a Japanese woman in…
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by Euromonitor International, the Japanese beauty and personal care market is valued…
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and promote experiences. Outbound travel in Japan is steadily increasing. By…
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top 10 Hottest Guy Ranking in Japan’. It’s the easiest way to see what kind of looks younger Japanese girls are attracted too. We’ve picked those that have popular instagram accounts and are influencers in Japan,…
How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing? Love stories have always been a popular topic in literature, films, and various forms of media, including marketing. In Japan, love stories have played a role in shaping the country’s cultural landscape and have become…
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…