Japanese Social Media, Influencer Marketing and SEO Other Content
Before introducing the top 10 Japanese lifestyle bloggers and Influencers, let’s briefly explain the current Japanese blogger environment. In Japan, there are a lot of Japanese blogging services such as Ameba Blog, FC2 Blog, livedoor blog and LINE Blog. There are not only young bloggers but also bloggers that have a family and kids. They…
Anything shocking, surprising and funny have always been popular content topics in Japan, but we’re seeing something different recently. It seems marketers and editors recently overused this method, writing content that wasn’t interesting enough but was written in a way that came across as very shocking, surprising and funny. As an alternative there’s been a…
Japanese marketing campaigns are known for their use of unique and creative approaches. They focus on emotional storytelling, using cute and memorable mascots, bright colours, and modern design. This high-quality form of marketing creates a strong emotional connection with customers and builds long-term brand loyalty. Here we look at 5 marketing campaigns in Japan…
This week on JapanBuzz we’re looking at 5 trends in Japanese digital marketing 2017 ! 1. Japan has over 100 million Internet users and they love Apple. Japan has over 100 million internet users and like other countries this is increasing year by year. Number of internet users in Japan from 2015 to 2021 (in…
In Japan, many people use social network services, regardless of whether it’s in private or for business across smartphones and laptops. The Japanese government expects that the number of people using social networks will be about 75 million in 2018. This number is the half of population in Japan. This number keeps increasing every year.…
Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow’s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow was released Nov, 2015…
Whenever our potential clients approach us, they are very eager to advertise on LINE. With LINE being the pretty much the only local Social Media platform that’s useful (excluding blogging platforms such as Ameblo/Ameba etc), creating an account, updating content and running ads on LINE sounds like a good idea. The issue is, your expectation and…
In the age of fast changing digital PR the platforms marketers use change quickly. After Instagram changed its algorithm, influencer campaigns became even more popular across the globe. Can the same apply to Japan? The answer of course is “yes” and brands can promote themselves in the Japanese market using influencer marketing, digital PR 2.0.…
This time on JapanBuzz, we’re looking at digital music promotion in Japan using SNS (Social Networks). Over the last few years the Japanese music industry has evolved to be more social and this gives emerging artists greater opportunity to enter the Japanese market. Campaigns using new technology Connected Jam Video – illion URL: https://www.facebook.com/illion.official/photos/a.377507512332243.86447.350790171670644/383367858412875/?type=3&theater For…
URL: http://linecorp.com/en/company/mission LINE, a communication app for electronic devices, launched its advertising service called LINE Ads Platform in June, 2016. It combines a bidding and customised targeting system. There are now 68 million LINE users in Japan, so it’s a date companies who are looking to create targeted ads on LINE are looking forward to.…