If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves…
Food delivery or “Demae” as it is called in Japan, started over 300 years ago, and became so common you can even find food delivery scenes on traditional Ukiyo-e paintings. Japan is now one of the largest food delivery markets in the world, but still relatively untapped considering the size of its economy and population. …
Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn’t stop its growth last year and only strengthened the power of…
