As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we introduce from micro to macro popular foodie influencers, promoting places to eat out in Japan.
Here is the list of Japanese food influencers for 2022, which will surely help your brand get noticed and interested by foodie Japanese audiences.
Top 10 Japanese foodie influencers
If you want to know the trending places to eat out, this is the account to follow, as he promotes wide ranges of food content, including brunch to dinner. Also, the location is not only limited to Tokyo, but also covers Fukuoka and Osaka, which are known for their delicious food among Japanese people.
What is special about this account is the effective use of reels. Ever since reels were introduced, this function is used among many popular influencers as posts can be spread to a wide audience. In this account, you can easily know the atmosphere of the places as well as the delicious food.
Fallindebu is not only an Instagram influencer, but also known as a ‘Japanese gourmet blogger’ on Japanese TV and magazines. He mainly promotes dinner dine-in places. Recently, he published his own gourmet book, which makes him even more interesting and is the reason why you should check him out!
What is unique about this account is that the account gives honest opinions on restaurants – based on the hospitality, the quality of the food and the atmosphere of the place, they would give a ranking from C(the worst) to S(the best). As this ranking makes the content credible and unbiased, this account is loved by foodies who are interested in finding good dine-in places.
Hanatomo is a ‘sweet specialist’ as she has ‘Sweets Concierge’. It is a licence only given to people who passed an exam held by the Japanese Sweets Association. Thus, she puts her insights into her reviews as a Sweets Concierge, which allows the audience to know about the sweets better.
This account is different from others in that the location of the restaurants are mainly based in Aichi prefecture, which is known as a manufacturing hub. Its capital, Nagoya, is the third most populous urban area in Japan and is the centre of many famous gourmet places.
Ranging from reasonable cafes to expensive restaurants, he posts one post everyday. One cannot stop but look at his food posts and suffer from visual hunger, as they are visually appealing. His photo shooting technique makes the meals look even more delicious.
This account is unique from the others as it is only focused on the dine-in places to enjoy ‘meats.’ The account also identifies itself as ‘Tokyo based wagyu lover,’ attracting many meet lovers. As meat is the most popular dinner menu in Japan, this account should be paid special attention to.
Naming himself as “sweets prince.” he visited more than 1000 places in many place in Japan, from Tokyo to Osaka to Kyoto. His bio is filled with cute sweets, attracting many female followers. If you want to check out cute sweets cafes, this is the account to follow.
If you want to check out reasonable places to dine-in, this is the account to follow, as this account mostly promotes dine-in places which you can enjoy for less than ¥6000（roughly 40£). The text in the images makes it easier for the followers to know the attractive points of the places.
These are the trending Japanese foodie influencers in 2022 in Japan. As the word of mouth is significant, especially in the food industry, knowing about the foodie influencers which have gained trust from the followers can be useful to market your products.
As Instagram is one of the main sources of information that Japanese people use when searching about food, it’s key to know the popular foodie influencers. If you are looking to run an influencer campaign in Japan or need help getting started, don’t hesitate to contact us.