As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we introduce from micro to macro popular foodie influencers, promoting places to eat out in Japan.
Here is the list of Japanese food influencers for 2025, which will surely help your brand get noticed and interested by foodie Japanese audiences.
Top 10 Japanese Food & Cooking Influencers 2025
1. Wolf
Followers: 1.4M
What is unique about this account is that the account gives honest opinions on restaurants – based on the hospitality, the quality of the food and the atmosphere of the place, they would give a ranking from C(the worst) to S(the best). As this ranking makes the content credible and unbiased, this account is loved by foodies who are interested in finding good dine-in places.
2. Muni gurume
Followers: 1.34M
What is special about this account is the effective use of reels. Ever since reels were introduced, this function is used among many popular influencers as posts can be spread to a wide audience. In this account, you can easily know the atmosphere of the places as well as the delicious food.
3. Harapeko
Followers: 1.17M
Harapeko is an Instagram account dedicated to food lovers, showcasing a variety of delicious gourmet experiences from Tokyo, Osaka, and across Japan. From hearty meals to delightful café sweets, the account covers a wide range of culinary delights that are sure to captivate its audience.
With high-quality photos and videos, the account vividly conveys the flavors and charm of each dish, making followers feel as though they can taste the food through the screen. Its vibrant presentations and detailed posts make “Harapeko” a beloved account for discovering new and exciting food adventures.
4. Tokyo gurume
Followers: 920K
With over 900K followers, this account, run by Japan’s top gourmet expert, has been introducing affordable and delicious restaurants daily since its launch in 2020. Drawing on experience from visiting over 7,000 establishments, it showcases carefully selected Tokyo eateries, from all-you-can-eat spots and hidden gems to stylish cafes and budget-friendly lunch options.
The creator, who dines out more than 300 times a year, personally recommends only the most remarkable restaurants that truly leave an impression. For those seeking the best culinary experiences in Tokyo, this account serves as the ultimate gourmet guide.
Driven by a passion to share Tokyo’s world-class cuisine with more people, this project continues to highlight the city’s culinary treasures, reaching audiences across Japan and around the globe.
5. Mogu Food
Followers: 879K
This account shares gourmet information from all over Japan, focusing on cities like Tokyo, Nagoya, Osaka, and Fukuoka. It highlights hidden local gems and the latest food trends, offering followers new and exciting discoveries.
With over 1.5 million subscribers on its YouTube channel, the account has expanded into publishing, including collaborations with the magazine Otoko no Kakurega and gourmet books, as well as partnering with FOOMA. Through its diverse activities on social media, it continues to showcase the charm of Japanese food culture to a wide audience.
6. Tokyo highcosper
Followers: 871K
This account is run by a former chef who shares gourmet information focused on Tokyo and the Kanto area. With over 870K followers on Instagram, it has gained attention through appearances on Mezamashi TV and Ramen Walker TV.
The account highlights lunch spots that excel in taste, ambiance, and cost performance, covering a wide range of cuisines from Western to Japanese. Each recommendation comes with detailed reviews, making it a valuable resource for finding the perfect place to dine during outings or work breaks. Packed with tips to make your daily lunch even more enjoyable, this is the ultimate gourmet guide!
7. Uryo
Followers: 790K
If you want to know the trending places to eat out, this is the account to follow, as he promotes wide ranges of food content, including brunch to dinner. Also, the location is not only limited to Tokyo, but also covers Fukuoka and Osaka, which are known for their delicious food among Japanese people.
8. Joker gurume
Followers: 688K
This account is dedicated to showcasing Japan’s charm through its rich food culture, with a particular focus on Tokyo and other exceptional dining spots across the country. Managed by a food lover who has explored over 500 restaurants annually, the account reveals hidden gems that are not commonly found on Instagram.
Launched in 2023, the account stands out for its high-quality photos and videos that effectively capture the deliciousness of each dish. The vibrant and eye-catching presentation of food stimulates followers’ appetites, guiding them to new culinary discoveries.
9. Tamo gurume
Followers: 609K
“Tamogurume” is an Instagram account that provides curated gourmet information centered around Fukuoka. The account features delicious dishes and hidden gem restaurants discovered through personal food adventures, focusing on spots that are often overlooked on Instagram. Known as one of the top gourmet YouTubers in Kyushu, the account shares Fukuoka’s best food spots, with a total follower count exceeding 1 million. The creator has also recently started a YouTube channel to further expand their culinary content.
10. Humozii
Followers: 526K
This account focuses on introducing delicious restaurants across Japan, with a particular emphasis on Nagoya. From iconic Nagoya dishes to diverse food cultures from all over the country, it serves as an essential resource for food enthusiasts and travelers. Through honest and trustworthy food reviews, the account has become one of the most reliable sources of gourmet information in Nagoya and the Tokai region.
Conclusion
These are the trending Japanese foodie influencers in 2025 in Japan. As the word of mouth is significant, especially in the food industry, knowing about the foodie influencers which have gained trust from the followers can be useful to market your products.
As Instagram is one of the main sources of information that Japanese people use when searching about food, it’s key to know the popular foodie influencers. If you are looking to run an influencer campaign in Japan or need help getting started, don’t hesitate to contact us.
