Discover the Top Influencers in Japan by follower count for 2024! In this comprehensive guide, we look at the most popular YouTube, Instagram, and TikTok influencers in Japan. Stay ahead of trends as we take a deep dive into current trends and explore some popular Japanese influencers. Use this information to help you make informed decisions for your next influencer marketing campaigns on the most widely used platforms in Japan – YouTube, Instagram, and TikTok.
Top Japanese YouTubers 2024
- HikakinTV
- Hajime
- Kimagure Cook
- Fischer’s
- Takilong
HikakinTV
If we were asked who the most influential Japanese YouTuber is, our answer would be Hikakin, without a doubt. His sustained success as a leading content creator has earned him widespread trust and support. With a tendency for the Japanese audience to follow popular trends, Hikakin’s lengthy career has ensured his continued popularity. Trust in Hikakin is well-deserved and only grows with time.
Hajime
Hajime, also known as “Hajime Syacho”, is a popular and entertaining Japanese YouTuber. Similar to Hikakin, he also has a gaming channel with millions of subscribers. He has gained worldwide fame and celebrity status through his various collaborations with famous influencers, TV actors like Yamada Ryosuke, and even NBA athletes. Despite that, his humbleness, humor and curiosity remains unchanged, which is probably why his videos consistently receive millions of views.
Kimagure Cook
Kimagure Cook is a channel featuring a popular Japanese YouTuber and seafood expert, Kaneko. His videos features him simply preparing, cooking and eating a variety of Japanese seafood, but are made to be interesting with his educational and humorous touch. Viewers can learn about ways to prepare delicious dishes from ordinary seafood you can buy in a regular Japanese supermarket, as well as about exotic or rare species including sharks, giant squids and stingrays. Kimagure Cook has a wide international following, and a solid fanbase who enjoys seeing the cook’s impeccable knife skills.
Fischer’s
As a group of six YouTubers who were classmates in junior high school, Fischer’s videos is enjoyable to watch with the strong bond and genuine interaction between the members. They began their YouTube channel by filming and sharing fun memories to commemorate their graduation, and since then, they have had the opportunity to collaborate with well-known companies like Disney, Suntory and PepsiCo.
Takilong
Takilong is a popular YouTube channel that reviews and showcases a wide range of kids’ toys, bringing joy and excitement to young viewers online. Takilong’s videos are entertaining and informative, making the channel a go-to destination for children and toy enthusiasts. One of their most watched videos called “Spider-Man Iron Man Captain America Marvel Avengers rushes into the red Spospo block box,” has been viewed 466 million times! There’s even a rumour that watching their videos can make kids stop crying within a few minutes.
Top Japanese Instagram Influencers 2024
- Naomi Watanabe
- Sakura Miyawaki
- Rola
Naomi Watanabe
Naomi Watanabe has been ranked 1st since 2020 as the most followed Japanese Instagrammer. She used to be only known for her impressive imitation of Beyoncé dance moves on Japanese TV. However, she’s now a model, famous for her charismatic sense and hours of live streaming on Youtube. She was once on the cover of Vogue Japan and Elle Singapore, gaining a global audience. She’s a top influencer in Japan and is expected to gain even more worldwide fame. Check her out if you haven’t already.
Sakura Miyawaki
Sakura Miyawaki is a Japanese singer, dancer and Instagram influencer based in South Korea. She is a popular member of the K-pop girl group LE SSERAFIM. Formerly, she belonged to the group HKT48 for 10 years in Japan and the Korean girl group IZ*ONE which was borne out of the popular survival competition show Product 48.
On Instagram, fans enjoy seeing her trendy and fashion-forward style and insights from her experiences as both a K-pop and J-pop idol. Her elegant and modern style has led to collaborations such as with luxury brand Louis Vuitton, and fashion label Lily Brown.
Rola
Rola is a fashion model, TV personality, actress, and singer of Japanese, Russian, and Bangladeshi descent. She first became popular for her regular appearances on Japanese TV in 2011 with her bubbly personality and cute look. As a fashion icon she also regularly appeared in the Japanese fashion magazine Vivi and numerous commercials, before expanding her activities globally with her multilingual abilities. More recently, she has become a strong advocate for healthy living, and is also committed to raising awareness about pressing environmental issues.
Rola has collaborated with a range of prestigious brands, including Coach, Adidas, Chanel, YSL Beauty, Louis Vuitton, Stella McCartney and Gucci, many of which selected her as their ambassador.
Top Japanese TikTok Influencers 2024
- Bayashi
- Junya Gou
- Michael Jackton
Bayashi
Japan is known as a destination for delicious food, and food content is always in demand in Japan. This might be the reason why Bayashi, a cooking TikToker is both the top-ranked TikToker and YouTuber in Japan. A wide variety of fun dishes are shown on his channel, such as popular recipes from The Squid Game which was very popular in many countries last year.
Junya Gou
Since 2021, Junya has been one of the top-ranked TikTokers in Japan. It’s common to create videos using artists’ music on Tiktok, but Junya’s videos are unique in that he hums in his videos. Even though there are many similar videos and he has recently not been active, the reason why he still ranks second in Japan might be due to his originality and uniqueness which cannot be seen in other creators.
Michael Jackton
As a Michael Jackson impersonator, Michael Jackton has received huge attention in Japan where many people still look up to the legendary singer. He is currently the most popular dancer on TikTok Japan, and his great impersonation of Michael Jackson has also created many fans worldwide. Based on his resemblance with the original artist, he has collaborated with top artists such as rocker Yoshiki from X-Japan.
Popular Influencers in Japan
So here are the top-followed influencers across Instagram, Youtube and Tiktok. As you may have noticed, some of the influencers have dominated the ranking since 2020, as Japanese people tend to stick with the same influencers. Yet, we can still find why they are trending and popular.
If you’re looking to run an influencer campaign in Japan or need help getting started, please feel free to reach out and contact us.
