Discover the Top Influencers in Japan by follower count for 2023! In this comprehensive guide, we look at the most popular YouTube, Instagram, and TikTok influencers in Japan. Stay ahead of trends as we take a deep dive into current trends and explore some popular Japanese influencers. Use this information to help you make informed decisions for your next influencer marketing campaigns on the most widely used platforms in Japan – YouTube, Instagram, and TikTok.
Top Japanese YouTubers 2023
- Tokai On Air(東海オンエア)
- Rino Sashihara
If we were asked who the most influential Japanese YouTuber is, our answer would be Hikakin, without a doubt. His sustained success as a leading content creator has earned him widespread trust and support. With a tendency for the Japanese audience to follow popular trends, Hikakin’s lengthy career has ensured his continued popularity. Trust in Hikakin is well-deserved and only grows with time.
Hiroyuki is a Japanese internet entrepreneur best known for being the founder of the most accessed Japanese message board, 2channel. He’s also a Youtuber with 1.6M subscribers and a TV personality. He’s popular for his persuasiveness and smartness, as he’s widely active in news reality shows.
Com.(コムドット), a boy group with 5 members, has become a fan favourite among younger audiences on YouTube Japan. Their videos are interesting and fun to watch which is the reason they became so popular. Their subscriber count reached 4 million recently and is expected to grow more in 2023.
Tokai On Air (東海オンエア)
Similar to Com., Tokai on Air is a highly-regarded boy group from Japan, loved by fans for their relatable and neutral image. Their successful collaboration with Morinaga Milk Company, a renowned Japanese sweet company, showcases the potential for influencer partnerships. With the group’s natural interactions, fans can enjoy content without feeling like it’s a forced advertisement.
Rino Sashihara is a former member of AKB 48, an idol group in Japan. She also has a Youtube channel with a following of 1.18 million people and is also successful as a TV personality. She mainly recommends products that she has used and is glad to use. It seems that the reason for her success on Youtube is due to her real reviews and persuasive content. As can be seen in other influencers, she has recently released her cosmetic brand. She is one of the influencers that you cannot miss!
Top Japanese Instagram Influencers 2023
- Naomi Watanabe
Naomi Watanabe has been ranked 1st since 2020 as the most followed Japanese Instagrammer. She used to be only known for her impressive imitation of Beyoncé dance moves on Japanese TV. However, she’s now a model, famous for her charismatic sense and hours of live streaming on Youtube. She was once on the cover of Vogue Japan and Elle Singapore, gaining a global audience. She’s a top influencer in Japan and is expected to gain even more worldwide fame. Check her out if you haven’t already.
Momo is a Japanese singer, rapper and dancer based in South Korea. She is one of the three Japanese members of the South Korean girl group Twice under JYP Entertainment. Although often the brand tie-ups are with TWICE and not Momo herself, she was a brand ambassador for the cosmetic brand Wonjungyo, developed by Rainmakers. As K-pop has a large audience in Japan, her popularity continues to grow both in Japan and Korea.
Yuta is a member of NCT, a boy band in South Korea. In addition to his success in this group, he is also famous as a radio personality, rapper and model. Known for his fashion style and cool image, he is often on the cover of many famous magazines, including Men’s NON-NO.
Top Japanese TikTok Influencers 2023
Since 2021, Junya has been the top-ranked TikToker in Japan. It’s common to create videos using artists’ music on Tiktok, but Junya’s videos are unique in that he hums in his videos. Even though there are many similar videos, the reason why he still ranks first might be due to his originality and uniqueness which cannot be seen in other creators.
Japan is known as a destination for delicious food, and food content is always in demand in Japan. This might be the reason why Bayashi, a cooking TikToker ranks second. A wide variety of fun dishes are shown on his channel, such as popular recipes from The Squid Game which was very popular in many countries this year.
Hina Kagei’s content can make you smile and is enjoyable during a quick break. She always uses trending music from overseas, and that’s why she has a lot of followers not only in Japan. Based on her international image as a Japanese influencer, she had collaborated with brands like Disney.
Popular Influencers in Japan
So here are the top-followed influencers across Instagram, Youtube and Tiktok. As you may have noticed, some of the influencers have dominated the ranking since 2020, as Japanese people tend to stick with the same influencers. Yet, we can still find why they are trending and popular.
If you’re looking to run an influencer campaign in Japan or need help getting started, please feel free to reach out and contact us.